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Content marketing stamina — the easy way for startup founders to get ahead of their competition

ITMO University corporate blogProject managementDisplay advertisingContent-marketingStart-up development

Content marketing is an endless endurance race. You can’t put a cap on business growth, even if you’re a tech industry giant. A single success is not enough — every time you reach the finish line, it moves further away. Retaining your existing customers is no walk in the park either. When you go silent, you are actively ignoring your audience. There’s no way around it — you need to pump out content.

However, doing that day in and day out requires a lot of stamina. So let’s look at why we get tired in the first place, and figure out how to avoid it. [Previous article: The true cost of free labour].

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Total votes 4: ↑3 and ↓1+2
Views562
Comments 1

The true cost of free labour — and how startup founders can find their way around it

ITMO University corporate blogInternet marketingContent-marketingStart-up developmentProduct Management

Starting a startup can be tricky. To make money, you need clients. To attract clients, you need a portfolio. To have an attractive portfolio, you need to… Well, you see where I’m going with this. A lot of founders offer their services for free to escape this cycle. However, there are plenty of issues with this approach. It’s certainly not the silver bullet it might seem. Here we are discussing this topic in detail.

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Total votes 4: ↑3 and ↓1+2
Views547
Comments 0

Startups going global: a guide to Startup Digest

ITMO University corporate blogDisplay advertisingContent-marketingStart-up developmentLifehacks for geeks

Techstars Startup Digest was designed as a discovery tool for entrepreneurs looking for tech events in their area. It was founded in 2009 by Chris McCann who just moved to the Valley. He created an old-school newsletter, featuring promising events in the Bay Area. There was no website, all the events were hand-picked by Chris himself, and the newsletter had 22 subscribers. People liked the idea and that number quickly grew. In 2012 it was acquired by Startup Weekend. Three years later, Startup Weekend’s parent company UP Global was acquired by Techstars — and that’s how the project got its name.

Startup Digest can be a useful tool for startups and event coordinators. If you can successfully leverage it, your event, blog post and/or tech product can reach thousands of people at no cost.

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Total votes 3: ↑3 and ↓0+3
Views767
Comments 1

Damned if you do, damned if you don’t: how tech companies can cut through passive-aggressive media

ITMO University corporate blogDisplay advertisingContent-marketingStart-up developmentMedia management

Entrepreneurs make for easy targets. Whatever your business is doing, it’s guaranteed to ruffle some feathers. But don’t be quick to blame the public. Most times, being sceptical of change is only logical.

Even those who buy into your product will probably expect it to fail. 20% of businesses shut their doors during their first year, and less then half survive for more than five. We may not know these numbers, but we know it from experience — most of them overpromise, underdeliver and ultimately disappoint.

As such, it’s no surprise that the internet is full of passive-aggressive tech coverage. No matter what you do, your business is going to be attacked and demeaned. No one is immune.

Look no further than the original iPhone’s early reviews. It generated a lot of negative coverage for the sake of negative coverage. CNET’s main complaints revolved over a lack of physical buttons, completely missing the entire point of having a touchscreen. A Techcrunch columnist went even further and outright damned it to failure. Sounds funny now, but 14 years ago these people were dead serious.

Of course, these days everyone is an expert and the comment sections matter more than the articles they follow. Unlike traditionally restrained media professionals, the overconfident amateurs on popular UGC platforms openly take pleasure in attacking whatever they come across. It might be their way of letting off steam from being bullied at work or having financial difficulties, but no matter the reason, you still have to deal with a bunch of people trying to paint you in a negative light. And that’s not easy.

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Total votes 3: ↑3 and ↓0+3
Views552
Comments 0

The founder’s guide to AngelList

ITMO University corporate blogVenture investmentContent-marketingStart-up developmentSocial networks and communities

AngelList is a social network designed to connect startups with investors and vice versa. The founders of it were dissatisfied with how opaque the VC world was, and found a way to increase the amount of available data. The project began in partnership with just 50 volunteer investors wishing to allocate $80 million in capital, and has grown to be the leading website of its kind. Over the past three years more than 75% of startups that received seed funding from American investors used AngelList to make it happen.

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Total votes 3: ↑3 and ↓0+3
Views989
Comments 0

Startups going global: a guide to Product Hunt

ITMO University corporate blogProject managementInternet marketingContent-marketingStart-up development

Product Hunt is a Y-combinator backed discovery platform, founded by Ryan Hoover in 2013. Conceived as an email list, it has gone on to become one of the most popular directories, raised $7.5 million in backing and was acquired by AngelList — a social network for entrepreneurs — in December 2016.

Exposure on the platform contributed to viral successes of Yo and Ship Your Enemies Glitter, and brought multi-million dollar companies, like Robinhood and Gimlet Media, to the public eye.

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Total votes 5: ↑5 and ↓0+5
Views1.1K
Comments 0

Getting Better at Reading Academic Papers: a Brief Guide for Beginners (Part 2)

ITMO University corporate blogResearch and forecasts in ITStudying in ITEducation abroadLearning languages
«Nothing makes you feel stupid quite like reading a scientific journal article» — writes the TV presenter and molecular biologist Adam Ruben. In a way, he's right — many of us get lost in the often confusing language of peer-reviewed papers. But the situation does not have to be hopeless. A bit of effort on the readers' part can go a long way. We looked at the techniques actual scientists use to navigate academic content. And compiled them into this two-part guide (Part 1: Getting Better at Understanding Academic Papers).

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Total votes 7: ↑7 and ↓0+7
Views1.3K
Comments 0

Getting Better at Understanding Academic Papers: a Brief Guide for Beginners (Part 1)

ITMO University corporate blogResearch and forecasts in ITStudying in ITEducation abroadLearning languages
«Nothing makes you feel stupid quite like reading a scientific journal article» — writes the TV presenter and molecular biologist Adam Ruben. In a way, he's right — many of us get lost in the often confusing language of peer-reviewed papers. But the situation does not have to be hopeless. A bit of effort on the readers' part can go a long way. We looked at the techniques actual scientists use to navigate academic content.

And compiled them into this two-part guide (part 2).


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Total votes 5: ↑5 and ↓0+5
Views5.4K
Comments 0

Meet Hamstand: a smart mobile testing hub

ITMO University corporate blogIT systems testingDevelopment of mobile applicationsMobile applications testingOffices of IT companies
The ITMO Accelerator continues to empower entrepreneurs. We’ve already covered some of its most successful graduates — the Laeneco staethoscope and the GoROBO robotics club. Today we’ll be discussing Hamstand — a modular hub that simplifies the process of mobile app testing. Let’s talk about how it came to be, why it’s a welcome addition to many developers’ toolkits, and what awaits the project in the near future.

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Total votes 6: ↑6 and ↓0+6
Views663
Comments 0

Weekend picks: A closer look at ITMO University

ITMO University corporate blogRobotics developmentStudying in ITOffices of IT companiesPhysics
ITMO University occupies several prominent buildings in the centre of St. Petersburg. But residents and guests alike rarely get a chance to take a look at what’s happening inside them. Articles featured in this digest will take you on a virtual tour of our labs, as well as shed some light on the work underway within our walls.

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Total votes 4: ↑4 and ↓0+4
Views770
Comments 0

Programming as an endless educational pursuit

ITMO University corporate blogProgramming
When one embarks on the journey to master the craft of programming, they come to the realisation that it has no finish line. No matter how good you are, there are still things to learn, solutions to explore.

Today, we’ll talk about the importance of remaining a lifelong student, language adoption trends according to StackOverflow and why programming itself might not be what you end up learning to become better.

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Total votes 9: ↑9 and ↓0+9
Views911
Comments 0

Working with light: Starting your career at ITMO University

ITMO University corporate blogDevelopment of communication systemsStudying in ITIT careerPhysics
One of our previous articles featured an overview of our photonics department students’ work lives. Today we’re going to expand on this topic by looking at four related MA programs: “Light Guide Photonics and Programmable Electronics”, “LED technologies and optoelectronics”, “Photonic materials” and “Laser technologies”. We sat down with some of the folks currently enrolled in these programs, as well as recent graduates, to talk about the role ITMO University played in kickstarting their careers.

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Total votes 5: ↑5 and ↓0+5
Views747
Comments 0

Everything you always wanted to know about human memory (but were afraid to ask)

ITMO University corporate blogGTDLifehacks for geeksBrainHealth
Having a good memory is advantageous, even as people stay home amidst the pandemic. Our memories help us maintain an intellectual connection to the world, and keep us from mentally deteriorating.

Today, we’re launching a new series of articles on memory enhancement, starting with a short overview of how our memory works and the basic training you can undergo to improve it.


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Total votes 7: ↑7 and ↓0+7
Views1.6K
Comments 0

Juggling work and study at ITMO University: CS edition

ITMO University corporate blogProgrammingStudying in ITIT careerSound
We talked to the graduates of the Speech Information Systems MA program at ITMO about the ways our university helped jumpstart their careers. [More stories from our startups]:


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Total votes 6: ↑5 and ↓1+4
Views571
Comments 0

Esoteric programming languages: a systematic approach

ITMO University corporate blogProgramming
A surprising number of programming languages were created to accomplish unusual tasks that have nothing to do with programming. These are commonly called esoteric. Today, we’re going to paint a general overview of the esolang landscape, and try to figure out why people are continuing to create them.

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Total votes 7: ↑6 and ↓1+5
Views1.2K
Comments 0
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