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How you can implement this attitude in software development?
It is a problem to share your knowledge with everyone while a lot of your work is under NDA.
The only way I can think is to take the CEO of a company and make him or her face of your brand.
How you can implement this attitude in software development?

Educate people instead of thinking of how to avoid putting out open secrets :)
Sadly it's hard to implement when the most important mark of your success is a number of leads.
Still, thank you for your answers.
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