Speech analytics is the process of analysing recorded speech, such as phone calls, to gather customer information to improve communication and future customer interaction. Speech analytics as a technology has been evolving especially rapidly over the last few years. It gives the ability to structure and analyse previously lost streams of insight-rich data, such as phone conversations. Empowered with this technology, operations can gather incredibly valuable business intelligence to drive call delivery performance improvements. It’s smart in that it automatically identifies focus areas in which customer service or sales teams may need additional call training which then, in turn, improves the call’s successful outcome. Speech analytics, as a process, can isolate buzzwords and phrases used most frequently within a given time period, plus indicate usage is trending up or down. This data is highly useful to call managers to spot changes in consumer behaviour so that action can be taken to improve customer satisfaction.
Zadarma is a leading global VoIP provider and offers a smart speech analytics feature as part of their incredibly easy to use telecommunications offering. The tool is free as part of the wider PBX phone system bundles, included in the free recognition minutes. Zadarma’s analytics feature allows data access to every internal or external call conversation. The benefits of speech analytics include: