Pull to refresh
4.11
Rating

Branding

Brand yourself

Show first
  • New
  • Top
Rating limit
  • All
  • ≥0
  • ≥10
  • ≥25
  • ≥50
  • ≥100

An Unexpected Article About Our Unicorn: Who Is the PVS-Studio Mascot?

PVS-Studio corporate blog Graphic design *Branding Design

PVS-Studio has a mascot that became inseparable from the brand - a unicorn. Lately we've been getting many questions about our magic steed: why the unicorn, why has he changed so much, does he have hooves, how come he doesn't wear pants, and how do we draw him. The answers are finally here, in this very article.

Attention: there will be a lot of pictures. And I mean A LOT.

Read more
Total votes 11: ↑11 and ↓0 +11
Views 364
Comments 0

How to build a brand?

Branding
Let's see what we mean when we talk about a brand. A brand is, first of all, associations that people immediately have when they hear the name of your company, mobile application, website, etc.

Brand building is a long process. Be prepared that it will take not one, not two, or even 6 months — you must be ready to work on it all the time.
Read more →
Total votes 11: ↑10 and ↓1 +9
Views 776
Comments 0

The Game of Archetypes: How Storytelling Works for Tech Brands

vscextv corporate blog Project management *Content-marketing Media management *Branding
How’s your work week going? I took some time off publishing new articles and consulting clients to look at «The Hero and the Outlaw» by Carol Pearson and Margaret Mark. It’s a guide to leveraging the power of archetypes for your brand, and I think there’s much to learn from it.

Archetypes are properly defined as «universal constructs of the human psyche». In layman’s terms, these are images we all recognise because they’re built into our subconscious mind. One such example is the archetype of the hero  —  a good guy who triumphs over evil and saves the day.

Read more →
Total votes 22: ↑21 and ↓1 +20
Views 848
Comments 1

Scaling a Tech Newsletter to 700k Subscribers in 300 Cities: the History of Techstars Startup Digest

vscextv corporate blog Content-marketing Start-up development Branding History of IT
Entrepreneurs are constantly looking for new tools and possibilities to develop their businesses and enrich their knowledge. One of the ways of doing this is visiting themed events — meeting colleagues in real life, exchanging experiences, and communicating with potential investors.

In fact, there are thousands of tech-focused events taking place annually. The important thing is to pick the best, most useful and easily accessible ones to optimize your time and expenses.

Techstars Startup Digest solves this problem by sending its subscribers an email newsletter with a curated list of relevant and reasonably priced events for entrepreneurs. Currently, Startup Digest consists of more than 700 curators, is approaching 700K subscriptions, and is available in more than 300 cities all around the world. Today, I’d like to share its history, how the founders came up with the idea, what it looked like in the initial stages, and what it’s going through right now.

Read more →
Total votes 23: ↑21 and ↓2 +19
Views 809
Comments 0

Authors' contribution