You all know our mascot — a unicorn — many people grew fond of him! However, PVS-Studio has a supporting character who is also the antagonist of our product — a bug! Well, a bug is not omnipresent, indestructible evil. It's more like an everyday or a work-related trouble. In this article, you'll learn how we created a new character, and why he looks like a ladybug. Oh, and if you wonder why the hell he has a belly button — keep reading!
PVS-Studio has a mascot that became inseparable from the brand - a unicorn. Lately we've been getting many questions about our magic steed: why the unicorn, why has he changed so much, does he have hooves, how come he doesn't wear pants, and how do we draw him. The answers are finally here, in this very article.
Attention: there will be a lot of pictures. And I mean A LOT.
Brand building is a long process. Be prepared that it will take not one, not two, or even 6 months — you must be ready to work on it all the time.
Archetypes are properly defined as «universal constructs of the human psyche». In layman’s terms, these are images we all recognise because they’re built into our subconscious mind. One such example is the archetype of the hero — a good guy who triumphs over evil and saves the day.
Scaling a Tech Newsletter to 700k Subscribers in 300 Cities: the History of Techstars Startup Digest
In fact, there are thousands of tech-focused events taking place annually. The important thing is to pick the best, most useful and easily accessible ones to optimize your time and expenses.
Techstars Startup Digest solves this problem by sending its subscribers an email newsletter with a curated list of relevant and reasonably priced events for entrepreneurs. Currently, Startup Digest consists of more than 700 curators, is approaching 700K subscriptions, and is available in more than 300 cities all around the world. Today, I’d like to share its history, how the founders came up with the idea, what it looked like in the initial stages, and what it’s going through right now.