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How to practice user empathy in UX design and make product more accessible

Level of difficultyEasy
Reading time6 min
Views385

According to the Oxford Dictionary, empathy is “the ability to understand and share the feelings of another”. In UX, there is a special term “user empathy”. It refers to the ability of UX designers to fully understand what users need from a particular software product. Having user empathy and basing design solutions around users” comfort is one of the most true indicators of a designer”s professionalism. Without that, any product a designer works on has a high chance of turning out to be pointless. Apart from having empathy as a soft skill in general, there are several ways a designer can practice user empathy through different UX methods and techniques. In this article we would like to talk on how a UX designer can treat users with empathy and make the product more accessible for different groups of target audience.

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Total votes 2: ↑2 and ↓0+4
Comments0

Typography in UI/UX Design

Level of difficultyEasy
Reading time5 min
Views1.4K

This article is about how to properly work with typography when developing websites and interfaces. In my work with Junior and Middle designers I often come across the fact that guys make very simple mistakes when working with text. And today I will try to show by examples how not to make these mistakes.

Main topics:
Font as a tool
Choosing a font
Contrast
Accentuation and typesetting
Line length
Vertical rhythm
Caps and Axes
My top Cyrillic fonts

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Total votes 1: ↑1 and ↓0+1
Comments1

Modular grids in UX designer's work

Level of difficultyEasy
Reading time8 min
Views1.3K

Most novice web designers at the beginning of their journey still in the courses hear such a concept as modular grid, and wonder what it is and how to properly customize and use this tool.

From personal experience, I know that in many courses with titles "web designer from zero to pro" or " IU / UX designer in a month" this topic is either skipped, or give instructions, where they say everywhere to use a grid of 12 columns with margins of 80 to 100 pixels. And, as a result, it turns out that after taking these gore courses, a person sees beautiful works, thinks to repeat them, but the grid does not work, and the student, simply, does the work without a grid and completely forgets about it.

That's why I want to help beginners to understand this really voluminous issue.

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Rating0
Comments1

Best digital marketing agencies in Vancouver 2024

Level of difficultyEasy
Reading time11 min
Views1.4K

This year we conducted a survey of 78 purchasing managers from Forbes Global 2000 companies based in Vancouver, BC. Last year, Covid restrictions were eased, agency employees partially returned to their offices. This year has become a real challenge for agencies' CEOs, they had to find compromises with employees who did not want to return to the office, and at the same time manage projects at the same efficient level. Clutch is not the platform market can trust anymore because of the paid placements (sponsors and featured) that can cover up to 50 first positions in some cases. So we asked procurement managers in Vancouver to rate their digital marketing agencies from 0 to 10 based on the following criteria:

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UX Copy: Writing for Non-Readers

Reading time6 min
Views1.8K

Getting a task from a client, UX designers tend to pay attention to the design goals, not the contents of the website/app itself. There’s something completely wrong with it because the visual part might be superb, but when it frames a vague or wordy message, the client's goals won’t be reached.

To avoid this, a UX designer should dive deeper into the content, analyze it, and restructure it in an interface-friendly way. It doesn’t mean doing the copywriter’s job, it means collaborating. The reality is that sometimes the writing team is used to praising the product (because clients like that), or there is no copywriter involved in the project at all.

Provide proof instead of opinion

An impression is more powerful when the customer can conclude the product’s benefits on their own. Instead of a colorful line of adjectives like “ultimate” or “leading” you should aim at what exactly makes the product that cool. The trick is to be precise, preferably with an example.

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Total votes 5: ↑4 and ↓1+3
Comments6

Designing Converting Landing Pages

Reading time6 min
Views3.9K

It feels like everything about LPs has already been said, however, I still keep seeing the same mistakes being made over and over again both by start-ups and established companies. Here are some tips, backed up by my 10-year experience as a UX/UI Director in agencies and product-led companies. These alone will give a nice increase in your conversion rate, I guarantee. 

Use a descriptive, not a salesy hero header 

Answer the questions “What?” and “For whom?” as early on the page as possible. A very common pattern is the largest copy being an inspirational abstract slogan and below it in smaller font the actual statement about what the product is and what it does. 

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Total votes 6: ↑6 and ↓0+6
Comments11

Revealed: 7 Top Web Development Companies & Trends for 2021

Reading time5 min
Views7.6K
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As we enter a new decade, the IT industry has also encountered many loopholes that we must work on. Seeing this, hundreds of motivated young minds have decided to become entrepreneurs. But is it so easy to succeed in a world where competition is already so high?

Bluntly, the answer is NO. It is not easy to be successful, and the reason for these startups' failure is the lack of digital presence or inadequate technical support. Another major reason that has been seen is the wrong choice of the web development company.

Hiring dedicated web developers may seem like an easy task at first, but it is not. It is one of the most challenging tasks. And to prevent you from falling into the pits of failure, I have created a list of the 7 best web development companies in India and abroad.
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7 Best Practices Every Budding React.JS Developer Must Follow to Excel

Reading time4 min
Views6.2K
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With the advancement in web technology, the entire globe is sliding towards the online tech sphere. The globe around us is going tech-centric day by day and thus the demand for front-end designers and developers also.

Whatever, be the purpose, people just google things and get their desired result. This is all because of the increase in the evolution of web and mobile app development. While we all know that to be a Web developer, you need to have basic skills of HTML, CSS, and JavaScript, but, with time React.js emerged into the technology stack of the web development field and outdated JavaScript.

A Report by JS reflects that 64.8% of the web developers prefer to use the React.JS framework and would love to use it again and again in the future. It has even beaten other categories of frameworks that are Vue.js with 28.8% votes and Angular with 23.9% votes. This is the reason why the demand for React.JS development companies is at an all-time high.

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With React, it becomes painless to build an interactive user interface. It efficiently updates and renders the right components when changes are made.

Before you use React.js as web technology, let’s have a look at the practices that every React.js developer should follow to write better react codes for their application.
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Total votes 1: ↑1 and ↓0+1
Comments2

UX Tips for Designing an Online Digital Product Store

Reading time4 min
Views1.3K
The future of business is digital. E-commerce business is gaining popularity with more and more people getting comfortable buying things online. While there are many factors that define the success of an E-commerce business, a major factor is E-Commerce UX, which refers to the overall experience of a user while shopping through an E-commerce platform. For the user experience to be enjoyable, it has to be personalized, relevant, and seamless. Hence there is a need to understand the target audience- their age, culture, level of tech literacy, channels they use, and their trust to online shopping. E-commerce UX should be data-driven, customer-driven, and user-centered. It should be built on research and validation. The main factors that influence the success of an E-commerce business are the quality of the product or service offered, how it is presented to the customer and how approachable is the design of the electronic platform through which sales are being done.
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Total votes 3: ↑3 and ↓0+3
Comments0

Top IT Consulting Companies In India and USA For Tech Professionals

Reading time8 min
Views2.5K


The race to become the best IT consulting firm has been at its peak for the last few years. Each and every business requires a top technology consulting company for implementing its IT and development strategy. However, they find it tedious and perplexing to pick one according to their needs, budget, time, and so on; because it can determine the future of their business. And because of an outbreak like COVID-19 existing business continuity plans aren't capable of handling the unknown variables of business. 
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Total votes 1: ↑0 and ↓1-1
Comments0

Technology Stack To Follow in 2020 For Startups

Reading time5 min
Views5K


JavaScript, CSS, and HTML are some of the main technologies that help you to build robust app solutions. So, if you are looking to build smart web applications for your business, then I advise you to jump to my idea of cross-platform and open-source development frameworks right away.

Here is the list of the tech stacks for app developers to use in 2020.
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Total votes 1: ↑1 and ↓0+1
Comments1

What is the difference between px, em, rem, %? The answer is here

Reading time3 min
Views5K

Introduction


Beginners in web-development usually use px as the main size unit for HTML elements and text. But this is not entirely correct. There are other useful units for the font-size in CSS. Let's look at the most widely-used ones and find out when and where we can use them.


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Total votes 3: ↑0 and ↓3-3
Comments2

3D Keyboard Key on CSS

Reading time3 min
Views1.8K

Introduction


People use their gadgets every day. And the main attribute of any gadget is a keyboard. But have you ever thought about creating a keyboard that would display on your screen?

In this article, we will create a 3D Keyboard Key with awesome animation after clicking on it. And yes, we will not use any programming language. Our key will be on the power of CSS! Let’s get started!

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Implementation

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Total votes 5: ↑1 and ↓4-1
Comments4

5 Top Software Development Companies in the USA For Retail Startups

Reading time7 min
Views1.9K


PIM software or product information management represents a solution for e-commerce businesses where they can consolidate all of their product information into a single place.

PIM software implementations generally provide support for challenges related to:

  • Handling multi-language data
  • Multiple geographic locations
  • Modification of product information within a product catalog
  • Managing product information to be scattered throughout business processes

While PIM software handles most of the e-commerce challenges, it also works as an efficient tool that powers – omnichannel experience, product expansion to new markets, increased conversion rates, superior customer experiences, decreasing the number of product returns, and faster time-to-market.

In general, product information management or PIM software is a set of business applications focused on managing product information for use across an e-commerce business from the supply chain to managing customers, product presentation, data handling, and catalog management.
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Total votes 3: ↑3 and ↓0+3
Comments0

The wave method of building color scheme

Reading time7 min
Views2.1K
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In life we often face the challenge of choosing the right colors. This happens when we need to choose clothes suitable for each other, shoes suitable for clothes, choose different wallpapers for the children's room, makeup, choose colors for our site and much more. The process of selecting several colors that combine with each other is called the construction of a color palette (gamut).

In colouristics there are several methods for constructing a color palette (color gamma) based on the arrangement of colors relative to each other in the color circle and, usually, having the same brightness. Harmonious perception of which is not sufficiently substantiated from the physical point of view.

The wave method of building color palette based on the relationship of color and acoustic waves, and also the concept of consonance (harmony) in music theory. Below is a more detailed description of the method.

This site allows you to choose the most harmonious combination of colors for your site, clothing, interior, etc.

The corresponding article was published on the site arxiv.orghttps://arxiv.org/abs/1709.04752. Results are available on our sitewavepalette.com.
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Total votes 2: ↑1 and ↓1+2
Comments2

Top Web Development Companies To Seek In 2020 For Startups

Reading time5 min
Views2.4K
2020 is going to be a competitive year especially for business people. A large number of startups and small businesses are outsourcing their projects to the best web development agencies because of the skilled resources, outsourcing-friendly policies, high-quality work, affordable price and favorable time zones they have.

But selecting a good company can be a daunting task because we are surrounded by a pool of such companies today. Keeping this in my mind, I have shortlisted some of these companies to help you choose the best one which offers world-class web development services at affordable rates.

I have checked the diversified portfolio, their tech teams expertise, client’s feedback, reviews from sites like Goodfirms and Clutch before making this list. Moreover, I have taken references from some popular platforms viz. hackernoon, dev.to, yourstory, quora, medium and habr.

Lets' dive into my research work on this which would surely meet your business requirements.

1) Sysbee

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Locale: Pula, Croatia
Budget array: $1,000+
Employees strength:200 -250
Clientele: Infobip, Atheneum, IKEA

Sysbee is a group of systems engineers and infrastructure architects dedicated to bringing modern DevOps culture to small and medium enterprises, with more than 15 years of experience in the field of web services and cloud hosting.

Provides top-notch web development services for a transmission and media company. The client needed IT experts to help with the organization and maintenance of their AWS infrastructure. As a result of this project, the media company saw an influx of new users and improved its market position.
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Total votes 3: ↑2 and ↓1+3
Comments0

Node.js VS Python: Which is Better?

Reading time8 min
Views37K
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If you are landing on this page you might be looking for several questions like:

– NodeJS or Python: which is the right choice for my next web app development project?

– Which programming language cost me less?

– Which programming language is suitable for which industry?

– Which programming language is suitable for small business or large scale enterprises?

– Which programming language is scalable, high performing and secure?

In this blog post, I’m going to answer all these questions AND MORE THAN THAT! So, continue reading this blog post:
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Total votes 3: ↑0 and ↓3-3
Comments0

PHP Vs ASP.NET: How to Choose the Right One?

Reading time6 min
Views20K
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Are you a business owner looking for PHP web development services or ASP.Net development services, but unable to decide the right technology for your project? Are you looking for the pros and cons of ASP.Net and PHP to take an effective decision?  I have tried to make this task easy for you by comparing ASP.Net and PHP in a very simple way.

There are a number of articles and blogs available over the Internet with a large amount of information about PHP Vs ASP.NET. Unfortunately, most of these blog posts are biased and typically based on promoting one over the other.  

In this blog post, I have done an unbiased comparison between the two most popular technologies i.e. PHP and ASP.NET in today’s world. 

On one side, we have PHP, the world’s most used and popular technology on the internet with billions of dedicated PHP developers across the world. On the other side, we have ASP.NET, a Microsoft platform. Sometimes, it becomes quite difficult to have a clear decision about which technology (Php or Asp.net) should we prefer for our application or website development project? 

Here is an elaborative comparison guide that helps you figure out the best technology for your next web app development project. I can assure you that after reading this article, you’ll have a clear idea about which technology suits you better. Moreover, you can share your thoughts and feedback in our comment box. We welcome your positive feedback for appreciating our work. Also, I will be happy to hear from you if you want us to do some improvements to my article.    
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Total votes 10: ↑4 and ↓60
Comments4
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