How to use Augmented Reality (AR) in Mobile Applications

    Augmented reality is proof that modern technology has already crossed the boundaries of our reality. The method of taking digital data and overlapping them to the real environment has dazzled the current society who actively has accepted AR technology. When it comes to mobile applications, augmented reality is moving ahead in giant strides. But AR is just not about cute filters for your photos or finding Pokémons in the park. With some of the biggest companies in the world tirelessly pushing the limits of this technology, AR can be used in various ways, although smartphones have undeniably found the most effective applications. Let’s talk about some of the real-time applications of Augmented Reality in mobile apps.


    Virtual supermarkets were something of a fantasy a few decades ago. But with augmented reality, technology has made this fantasy come to life. Many popular brands have used this technology to provide their customers with a whole new shopping experience. IKEA came out with IKEA Place, a visualization app for smartphone users which gives customers the ability to virtually place IKEA products in their home before making a purchase. Other brands like Topshop, L’Oreal, Converse, and Olay have also made use of the AR technology to enhance their customer experience.


    Combining smartphones and AR for education has made learning a fun process. Animated content is a great tool to capture students’ attention as well as inspire them to think in creative and innovative ways. AR applications have been highly beneficial especially for medical students who can now learn human anatomy more deeply with 3D models. Bringing AR technology into the classrooms is greatly increased the potential of the education industry.


    Travelling has become a lot easier with the use of a navigational tool powered by AR technology. The camera along with the GPS facility helps people to track routes and spot locations effortlessly. Moreover, outdoor discovery apps like The ViewRanger, Hike, Ride or Walk helps its users identify and learn more about their natural surrounds with their smartphone for easy exploration. AR acts as a virtual tourist guide that helps enhance your travel experience.


    Whether you are an architect, graphic designer or an interior designer, augmented reality is an incredibly handy tool. With AR, you get the chance to view the final result of your work before you even get started. Applications like Tape Measure can help you assess length, height, width, and volume without having to get a measuring tape. It helps you assess how certain objects, textures or colors will fit into your final design concept.


    It’s safe to say that augmented reality became such a sensation post the release of the Pokémon Go, the game that took the world by storm. AR allows users to experience various scenarios by building adventures that displays within the real world. It takes gaming to a whole new level by being a more immersive and memorable experience. Zombies, Run!, Harry Potter: Wizard Unite, Zombie GO are only some of the popular games that make use of AR technology.


    Some of the biggest social media apps in the world has already been taken over by the AR phenomenon, making it a regular part of our lives. With built-in AR features, apps like Snapchat and Instagram took basic chatting a step further by face mapping software that allows users to use different animated filters to their pictures and videos.


    In the healthcare industry, AR is making big strides in bringing key innovations to life, dramatically improving treatment options for patients. Many healthcare facilities are invested in developing more and more AR technology that can have huge potential in patient welfare. Vein Visualization and 3D Medical imaging are only some of the breakthroughs that AR technology has brought about in this field.


    Languages are no longer a barrier. AR apps can translate various language from real-time surfaces like signs, menus or billboards. They prove incredibly useful for travelers or tourists who visit foreign countries. With Google Translate, you can get an instant translation digitally positioned on top of the original block of text.

    Object Recognition

    Users can now easily get acquainted with new electronic devices with AR. Additional information about various objects can be gained through a virtual manual that appears simply by pointing your phone camera at it. Object recognition software is being used for machinery, home appliances or even automobiles instead of bulky and confusing user manuals.

    Your business can benefit from AR

    With the range of opportunities that it offers, AR is a sure-fire way to keep your customers engaged and improve user experience. From service delivery to navigation, real-time monitoring of equipment to product demonstration, AR is diverse enough to serve both B2C and B2B markets.
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