9 Tips for Retail & eCommerce Website Development: Everything You Need to Know
You may find it surprising, but more than 50% of web surfers judge a website's credibility based on its design, as per Software Development Stats. Indeed, design plays a crucial role in diverse aspects of product development, and the digital world is no exception.
Their immediate benefits of advanced designs are readily visible in diverse development projects and even more significantly in eCommerce platforms. It is mainly because an eCommerce platform is a store in the digital world. The more well organized the store is, the easier it gets for clients to view and buy desired projects.
Right from the creation of logos to the effective integration of product pages, multiple factors play a crucial role in enhancing the conversion rates of eCommerce platforms. Read this blog to find the top tips for successful retail and eCommerce development projects.
Here are the top 9 tips for Retail & eCommerce website development
1. The KISS (Keep it Simple Silly) Factor
Opting for minimalist designs with plenty of white spaces helps to declutter your ecommerce website and allows the audience to have an enhanced focus on the leading products and services offered by your site. Adding unnecessary details and multiple banners distracts the user's attention from the CTA button.
2. Focus on the Target Audience
Whether it's the placement of the CTA button or links for product landing pages, the website's intricate details must be designed and developed, keeping the target audience in mind. Custom web development firms spend a great deal of time researching the target audience to ensure effective development.
It is crucial to the project's success because users often abandon their cart when the design is not user-friendly. To enhance the website's design, focus on offering ease of navigation, mesmerizing visual appearance, usability, etc.
3. Develop yourself into a brand
Offering clear and visible policies about your products and services plays a significant role in developing long-lasting bonds with website users. No user is willing to invest in a digital platform that fails to offer brand values to clients. Although it's a slow and steady process, you can deepen your brand value with each sale.
Focusing on the overall quality of products and services offered is the key to enhancing brand value in the physical world. In contrast, your website must allow users to give feedback and ratings of the delivered products and services, offer clear policies related to order cancellation, product returning, etc. Also, avoid using stock images and copied content of other websites to set yourself apart from the rest.
4. Invest time in finding the ideal Color & Font
An ideal combination of colors and fonts can give your website the ultimate mesmerizing power needed for high conversions. Finding the best combination involves researching the preference of the target audience. It is comparatively easier to find the best match when you are limited to a particular product category and target audience.
However, when catering to a diverse audience with multiple products, the research is bound to consume a considerable part of project development. The idea is to be focused on audience preference over your likings.
5. Ensure high-quality images & intricate product details
Although mentioned earlier, it's a significant point and worthy of detailed discussion. Investing in stock images makes an eCommerce website appear dull and just another option among multiple firms over the search engine. An experienced designing team working on an eCommerce website development project recommends using high-quality images from various angles.
This helps the users gain visualization of the desired product. Similarly, intricate details about the product must be available over the product landing pages in a simple format to help visitors make an informed choice.
6. Keep the product landing pages well organized
Whether dealing in few or multiple products, the eCommerce website design must effectively categorize and showcase the different products available on the platform. For efficient streamlining of the product categories, subcategories must be developed and connected with the main ones. This works in favor of both the clients and the firm investing in development.
7. Screen responsiveness is a must
There are tons of screen sizes available worldwide and within a nation as well. An eCommerce website is often accessed through a mobile device. As per Oberlo, mCommerce is expected to cross a whopping $3.56 trillion value by the end of 2021. It indicates that your website must be screen responsive to avoid losing clients.
8. Choose a compatible platform
Broadly, you have two options: either go for 100% customized development of the eCommerce store or ensure significant customization over a readymade platform. When opting for a readymade platform, look for budget and features compatibility to find the best fit. Listed below is the list of the top four eCommerce readymade platforms.
Shopify: It comes in multiple versions to suit your budget and compatibility.
WooCommerce: An ideal option for those businesses whose websites are already developed using WordPress.
Magento: It comes in both paid and free versions.
BigCommerce: It's a leading eCommerce platform and gives the power of the Cloud.
9. Integrate Multiple Payment Gateways
Glitches in the last checkout moments severely affect the conversion rates of the firm. Ensure to integrate multiple payment gateways, so clients find it convenient to complete the transaction. It also helps in avoiding issues of cart abandonment.
Over to You
That was all about the top things that must be kept in mind while developing an eCommerce website. To ensure affordable development, hire eCommerce developers in India.
The nation offers affordable talent owing to the availability of a large community of mature developers.