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The Top 10 Languages for App Localization

Alconost corporate blog Development of mobile applications *Language localisation *Mobile applications monetization *Mobile App Analytics *


App localization statistics, case studies and analytics


The goal of every app developer, product manager, and marketing manager is to drive their app’s visibility and broaden its coverage. At the same time, this is also a way to approach the ultimate business goal of increasing monthly active users and revenue.

This brings us to the idea of app localization, which allows a product to reach new geographical regions and satisfy specific needs and user expectations. As such, localization must address multiple linguistic, cultural, regional, and religious considerations.

Written by Alconost
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App Localization in Ten Steps

Alconost corporate blog Development of mobile applications *Language localisation *Mobile applications monetization *Product Management *
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Tutorial


According to predictions of the analytical platform App Annie, interest in mobile apps will enjoy stable growth over the next four years. So, if you’re considering bringing your app to new markets, this is the time to do it.


During my two years as the localization manager, I came to understand that localization has its own rules, and knowing them can help you adapt any product for a new market quickly and competently. These principles will be useful for anyone who wants to localize an app but doesn’t know where to start.


1. Evaluate the potential


Start with the most important thing: figuring out which languages you need to localize your app into and determining whether or not localization is justified at all.


Here’s an example from my experience: Israel isn't a high-priority market for Badoo, but the app is localized into modern Hebrew. Moreover, only 6% of Israeli Badoo users actually run the app in Hebrew (as a comparison, 62.5% of Israeli users speak English). In this particular case, localization is justified even with these statistics, but a similar situation could represent a losing proposition for your app. So, study your market.
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Promoting an App on the App Store and Google Play

Alconost corporate blog Development of mobile applications *Language localisation *Mobile applications monetization *Product Management *
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Tutorial


We've developed a unified four-layer model for app promotion and added our recommendations.

Before we wrote this article we had our apps downloaded over two million times, ran about 50 large promotional campaigns, and made it onto the App Store top-lists in over 24 countries to finally combine all of it into a single workflow.


You won’t find almost any obvious stuff about keywords, nice-looking icons, screenshots, or ad campaigns in this article. We’ve tried to develop a unified model for a product-focused company based on our experience by answering the questions “What? When? Why?” and even “And what then?”


If you’re developing your own app, want to start developing one, or just have a friend who’s a developer or marketing professional at a product-focused company, you’ll find lots of useful information in this article.

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Total votes 3: ↑2 and ↓1 +1
Views 903
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