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Female gamers in China

Games and game consoles

The latest forecast by Niko Partners shows promise that gender equality in gaming is on track to reach 50/50 by the end of 2020, as figures show a consistent rise of 4% year on year: “Female gamers are rising, making up 42% of total gamers in 2018, 46% in 2019, and forecast to be 50% in 2020, primarily on the mobile platform.” This forecast follows a report by the China Audio-Video and Digital Publishing Association last year that identified growth potential and calls for more quality games targeted at female players.

2019 saw the number of female gamers reach 300 million, contributing RMB 52.7 billion (USD 7.5 billion) or 22.8% of total actual sales revenue of the gaming industry in China. The Association’s report also identified low cost leisure games as most popular among females. Furthermore, the Gamma Data report gives China’s female game market revenue a forecast of RMB 56.8 billion for 2020, with 70% (RMB 40.1 million) of revenue deriving from mobile games.

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