Let's talk about concept art, one of the main pillars in the digital art world. Concept art is the foundational and fundamental stage of any media industry project, where bold design choices are made and the best one is selected, shaping the overall style of the product. "Concept" refers to abstract ideas and fresh designs, while "art" entails the intentional use of imagination to create objects for immediate contemplation, which can be assessed for their aesthetic appeal in terms of appearance, sound, or even words. The exact origin of the term is not entirely clear, but some attribute its first mention to Walt Disney Feature Animation during the creation of characters for the first feature-length animated film, Snow White and the Seven Dwarfs, in the 1930s. It was during this time that an entirely new profession, later known as "concept artist," began to take form and became highly sought after in the media industry.