I believe listicles have a huge potential for testing demand hypotheses. Have you tried using listicles for your demand validation? If so - let us know in the comments how this worked for you.
Do you know these "Top N something something" kind of articles? Like:
- 5 best GPS vehicle trackers
- The 14 hair growth products that actually work
- Top 10 Best CRM Software Tools in 2023
They are often referred to as "listicles" - articles presented in the form of a list.
I love them - they make picking a new phone, a movie to watch, an app to install much easier. I also use them at work all the time while looking for solutions to everyday challenges.
So what if we use one of them to benchmark our product against the best available alternatives?