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Listicles — a simple technique for benchmarking your value proposition against alternatives

Level of difficulty Medium
Reading time 4 min
Views 246
Research and forecasts in IT *Agile *Product Management *Software

I believe listicles have a huge potential for testing demand hypotheses. Have you tried using listicles for your demand validation? If so - let us know in the comments how this worked for you.

Do you know these "Top N something something" kind of articles? Like:
- 5 best GPS vehicle trackers
- The 14 hair growth products that actually work
- Top 10 Best CRM Software Tools in 2023
They are often referred to as "listicles" - articles presented in the form of a list.

I love them - they make picking a new phone, a movie to watch, an app to install much easier. I also use them at work all the time while looking for solutions to everyday challenges.

So what if we use one of them to benchmark our product against the best available alternatives?

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Total votes 4: ↑4 and ↓0 +4
Comments 0

Листиклс – простой метод сравнительного анализа вашего предложения с альтернативами

Level of difficulty Medium
Reading time 5 min
Views 801
Agile *Product Management *

У меня есть убойная идея для нового продукта! Он будет круче всех. У него будет вот такая классная функция, и вот такой крутой интерфейс, с блокчейном и искусственным интеллектом, с блэкджеком и… ну вы знаете…

Сразу будем делать? Или сначала проверим, а кто‑то вообще его купит?

Я уверен, что у статей‑списков есть огромный потенциал для проверки гипотез о спросе.

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Total votes 6: ↑2 and ↓4 -2
Comments 2