Pull to refresh
117.73

Content-marketing *

Getting new users with content

Show first
Rating limit
Level of difficulty

Meet A Content Strategist: An Interview with Dmitry Kabanov, Techstars Startup Digest curator and SXSW Advisor

Reading time 3 min
Views 854
Dmitry learned the language of business but I think about the world as an engineer. He works with tech brands to create content and promote corporate culture at scale. Apart from it, he is one of the veterans at Techstars Startup Digest, and he is acting as an advisor for the SXSW tech festival.

Here is his interview with the LAMA app platform.

Read more →
Total votes 19: ↑19 and ↓0 +19
Comments 0

The Game of Archetypes: How Storytelling Works for Tech Brands

Reading time 2 min
Views 1.2K
How’s your work week going? I took some time off publishing new articles and consulting clients to look at «The Hero and the Outlaw» by Carol Pearson and Margaret Mark. It’s a guide to leveraging the power of archetypes for your brand, and I think there’s much to learn from it.

Archetypes are properly defined as «universal constructs of the human psyche». In layman’s terms, these are images we all recognise because they’re built into our subconscious mind. One such example is the archetype of the hero  —  a good guy who triumphs over evil and saves the day.

Read more →
Total votes 22: ↑21 and ↓1 +20
Comments 1

Scaling a Tech Newsletter to 700k Subscribers in 300 Cities: the History of Techstars Startup Digest

Reading time 6 min
Views 1.2K
Entrepreneurs are constantly looking for new tools and possibilities to develop their businesses and enrich their knowledge. One of the ways of doing this is visiting themed events — meeting colleagues in real life, exchanging experiences, and communicating with potential investors.

In fact, there are thousands of tech-focused events taking place annually. The important thing is to pick the best, most useful and easily accessible ones to optimize your time and expenses.

Techstars Startup Digest solves this problem by sending its subscribers an email newsletter with a curated list of relevant and reasonably priced events for entrepreneurs. Currently, Startup Digest consists of more than 700 curators, is approaching 700K subscriptions, and is available in more than 300 cities all around the world. Today, I’d like to share its history, how the founders came up with the idea, what it looked like in the initial stages, and what it’s going through right now.

Read more →
Total votes 23: ↑21 and ↓2 +19
Comments 0

How Brands Can Break Through the Tech Media Bubble

Reading time 7 min
Views 1.2K
Good luck getting people to read your branded tech story. Now, before you get mad, I’m sure you’ve got something great to share. I’m sure you found an exciting new solution to some sort of problem. All you want is for others to be as excited about it as you are. Sadly, the odds are not in your favour.

Read more →
Total votes 23: ↑22 and ↓1 +21
Comments 0

Content Marketing in Popular Online Media: 5 Mistakes of Startups to Avoid

Reading time 4 min
Views 878
image

I actively help companies from all over the world to prepare promotional content for English language resources. Today we will talk about common mistakes that are made by startups when working in this area and the erroneous expectations of their directors.
Read more →
Total votes 16: ↑15 and ↓1 +14
Comments 4

Authors' contribution