Do you know ~ according to research, 93% of customers make purchase decisions based on visual appearance. Visual elements of your brand are the key deciding factors for a majority of potential customers.
Your logo, website colors, chatbot texts, etc all have an impact on the psychology of people who come across them. Some colors or features attract them and some make them leave your website instantly.
In this era, interactive features with the help of technologies like Artificial intelligence are enhancing such effects. AI has the power to add interactive elements to your presentation. This creates a connection between your company and its customers.