My name is Paul Karol and I work connecting Russian IT with their customers in the United States. Please find on Hbar my previous article for a complete explanation of my credentials.
Today we're going to look at a presale meeting that was not successful and we will explain exactly how the Russian company lost this business. Please take a look at this photograph.
Going into this presale meeting the client (large American chain store) had worked with the software for a little more than a month and we're pretty happy with the result. From all indications they were going to buy the software this day. The sales manager had a good relationship with the American managers of the company. There was lots of buying sign that was known to the Russian company prior to this presale meeting. Suffice to say that they believe that they would have an easy sale today.
There was some very specific things that the Russians did that cost them this business.
We will be using this as a case study and we will discuss exactly everything that they did as a mistake and how to not do these same mistakes for your company.
First we must do some brain work. A thought experiment, if you will. What do you believe are the concerns of an American company doing business with Russian IT developers today. The current situation between the countries does make it more difficult but the same exact concerns are still there from before maybe slightly more amplified and there may be one more concern that wasn't there prior to the difficulties in Ukraine.