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For Q1 the company claims it sold 500,000 PlayBooks; for Q2, RIM says it sold 200,000 of the same tablets. Sold, in accounting parlance, is a precise term: this isn’t just a shipment, ....
Shipments totalled approximately 500,000 unit during the first quarter of sales and 200,000 in the following quarter. Much of the 700,000 units shipped to retailers remained on the shelves for months, prompting RIM to introduce dramatic price reductions in November 2011 to increase sales
RIM announced in its quarterly earnings that half a million PlayBook tablets were shipped in the first quarter. However, after lukewarm market reception, there were reports that the company revised its second-quarter estimates from 2.4 million down to 800,000 – 900,000 units. When RIM announced their second quarter financial results, they revealed that they shipped 200,000 units.The combined unit shipment of 700,000 units during the first two quarter of release was only a small fraction of the 2-3 million units per quarter many had anticipated before the device's introduction.
Following several months of poor sales RIM started discounting the price of Playbook from its original $499 retail price to $300 at many outlets in late September 2011. The price was further reduced to $199 at various retail outlets in both Canada and US in November due to apparent low market demand.
In total, RIM shipped to reseller channels 800,000 PlayBook tablets in the first 9 months of fiscal year 2012 (ending Nov 2011). Due to low demand for the Playbook, RIM took a $485 million write-off to account for offering price discounts.
During the quarter, RIM shipped approximately… 500,00 BlackBerry PlayBook tablets.
During the quarter, RIM shipped approximately… 200,00 BlackBerry PlayBook tablets.
During the quarter, RIM shipped approximately… 150,00 BlackBerry PlayBook tablets.
BlackBerry PlayBook inventory adjustment of $485 million
As previously disclosed, RIM has a high level of BlackBerry PlayBook inventory.
то отказывалась от поддержки WebOS, то не отказывалась, то собиралась ее продать компаниям RIM и Amazon, то сделать ее свободной…
Экзотика. Обзор операционной системы WebOS 3.0.5