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Unconventional content marketing lets you turn one article into dozens of audience touchpoints by repurposing it into different formats — like social media posts, videos, podcasts, infographics, and newsletters. By slicing the article into micro-content, personalizing it for different audience segments, and distributing it strategically across platforms over time, you create multiple opportunities for your audience to engage with your brand from a single piece of work.
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Нетипичный контент-маркетинг: как с помощью одной статьи создавать десятки точек контакта с целевой аудиторией