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Hi everyone
So ends a crazy month. We’ve broken records, we’ve been written and talked about across the world, we’ve worn out our F5 keys, and we’ve learned a lot of invaluable lessons about crowdfunding. Our bold campaign to build a visionary new device ultimately fell short, but we can take away so many positives.
We raised $12,809,906, making the Edge the world’s biggest ever fixed crowdfunding campaign. Let’s not lose sight of what an achievement that is. Close to 20,000 people believed in our vision enough to contribute hundreds of dollars for a phone months in advance, just to help make it happen. It wasn’t just individuals, either: Bloomberg LP gave $80,000 and several smaller businesses contributed $7,000 each. Thank you all for getting behind us.
Then there’s the Ubuntu community. Many of you gave your time as well as money, organising your own mailing lists, social media strategies and online ads, and successfully reaching out to your local media. We even saw entire sites created to gather information and help promote the Edge. We’ll be contacting our biggest referrers personally.
Most importantly, the big winner from this campaign is Ubuntu. While we passionately wanted to build the Edge to showcase Ubuntu on phones, the support and attention it received will still be a huge boost as other Ubuntu phones start to arrive in 2014. Thousands of you clearly want to own an Ubuntu phone and believe in our vision of convergence, and rest assured you won’t have much longer to wait.
All of the support and publicity has continued to drive our discussions with some major manufacturers, and we have many of the world’s biggest mobile networks already signed up to the Ubuntu Carrier Advisory Group. They’ll have been watching this global discussion of Ubuntu and the need for innovation very closely indeed. Watch this space!
As for crowdfunding, we believe it’s a great way to give consumers a voice and to push for more innovation and transparency in the mobile industry. And who knows, perhaps one day we’ll take everything we’ve learned from this campaign — achievements and mistakes — and try it all over again.
Thank you all
Mark Shuttleworth, the Ubuntu Edge team and everyone at Canonical
P.S. We’ve been assured by Paypal that all refunds will be processed within five working days.
И кто знает, возможно, в один прекрасный день мы возьмём все, чему мы научились в этой кампании — достижения и ошибки — и будем пробовать снова и снова.
What if I don't reach my funding goal?
If your campaign is set up as Flexible Funding, you will be able to keep the funds you raise, even if you don't meet your goal. If your campaign is set up as Fixed Funding, all contributions will be returned to your funders if you do not meet your goal. Flexible Funding campaigns that meet their goal are only charged 4% as our platform fee, whereas campaigns that do not meet their goal are charged 9%.
Martin Molin said 3 minutes agoПеревод:
I don’t think extending the campaign is an option. However I’ve heard that it’d be possible to lower the Goal of the campaign. If Canonical would want they could easily pay for all the “free promotion” they’ve received by buying out this campaign, aka lowering the Goal to $ 12.000.000 and then supply the rest of the required money to produce the 20.000 devices that has been pledged for.
Might not be the best solution, I don’t know… I’m just speculating possible endings of this campaign.
Canonical временно снизила цены на предзаказ Ubuntu Edge