PIM software or product information management represents a solution for e-commerce businesses where they can consolidate all of their product information into a single place.

PIM software implementations generally provide support for challenges related to:

Handling multi-language data
Multiple geographic locations
Modification of product information within a product catalog
Managing product information to be scattered throughout business processes

While PIM software handles most of the e-commerce challenges, it also works as an efficient tool that powers – omnichannel experience, product expansion to new markets, increased conversion rates, superior customer experiences, decreasing the number of product returns, and faster time-to-market.

In general, product information management or PIM software is a set of business applications focused on managing product information for use across an e-commerce business from the supply chain to managing customers, product presentation, data handling, and catalog management.

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