I’m writing this series of articles, to spearhead the new marketing campaign into the American market. I will be covering a wide range of topics that will allow us to position the company in the proper way so that is excepted as a provider of High-quality. software in America.
The key to converting an American CEO or CFO is the trigger point for the American business culture. The trigger point for America is responsibility. This means in business you must be responsible. You also look for business partners that are responsible.
But let’s take this into the newest more powerful view that we need to have now.
The scene from the point of you of the CFO sitting at the head of the financial controls of a large hospital conglomerate. Put yourself in the mind of the CFO. What are they concerned about?
As an American CFO they will be very concerned about whether they are being responsible in their job and responsible to the hospital, staff, shareholders, patients and the management above them.
And this is how we get our foot in the door in this American niche market. If we present ourselves as offering something that “May” give an answer to specific problems that they know that they have, they must give us a chance to present a Presale. The reason is because they are responsible, and if there is a solution as an American Director you must explore that solution.
It would be irresponsible to not explore a potential solution.
Then it’s a simple case to actually give value in the presale meeting and convince them that we can deliver some thing that will benefit their business and profits.