One of the major challenges facing companies that transitioned online is how to deliver quality and personal customer service to their clients without face-to-face interaction. It’s true that technology can cause exponential growth to companies. However, business owners and leaders must also guard this important aspect of running a business. Fortunately, there are now a lot of CRM systems or customer relationship management systems available online.

What are the features and objectives of CRM tools? Its most basic definition is any technology in the form of a system or an app that aims to manage all your relationships and interactions with clients and potential customers. 

Today, over 87% of businesses use a cloud-based CRM. That’s because it enhances business relationships and operations by giving organizations a more streamlined way to interact with their leads and customers. A CRM system enables companies to engage their customers, simplify processes, and increase income generation.