Хабр Курсы для всех
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Практикум, Хекслет, SkyPro, авторские курсы — собрали всех и попросили скидки. Осталось выбрать!
There's a big business feeling that there's piracy. [But the truth is] Pirates are underserved customers.… When you think about it that way, you think, 'Oh my gosh, I can do some interesting things and make some interesting money off of it.'
[At Valve] we take all of our games day-and-date to Russia. The reason people pirated things in Russia is because Russians are reading magazines and watching television — they say 'Man, I want to play that game so bad,' but the publishers respond 'you can play that game in six months...maybe.'
We found that our piracy rates dropped off significantly [by releasing in Russia]… [There are] tons of undiscovered customers…
The experiments didn't end there. Observe the utterly non-linear scale at work as the price of software is experimentally reduced even further on their Steam network:
Original price Discount Sale Price Total Sales $40 none $40 $4,000 $40 10% $36 $5,400 $40 25% $30 $9,800 $40 50% $20 $12,800 $40 75% $10 $58,800
Ценовая политика на Windows 7 для России