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Hanke contended that the game will be good for Google’s business from the beginning. That’s because of advertising. Ingress incorporates real physical stores and products in the game, and has brokered relationships with Hint Water, Zipcar, Jamba Juice and Chrome apparel and messenger bags.
Google plans to make these real-world game tools available as a platform for developers to make their own.
Hanke said he wants the game to be a living creation that’s shaped by its players.
Niantic also wants the game to end at some point, or at least have a good stopping point in a year and a half or so.
“We were definitely inspired by JJ Abrams,” Hanke said, “but we don’t want to leave people in a ‘Lost’ situation where they get into the fiction of a world but then it never ends.”
Some early public teasers of the game on a dummy Niantic Project Web site had generated a lot of interest in Russia, Hanke said, so the team wrote some “aspects of Russia” into the game.Интересно, что это за «российские аспекты» внесли в игру?

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Ingress. Мир не таков, каким кажется