Branding

Jokes, memes, AI-generated images—even large companies have jumped on the Dolina bandwagon.

But here's a detail no one has mentioned yet: the name 'Larisa Dolina' is actually an officially registered trademark with Rospatent.

By law, you can claim compensation of up to 5,000,000 rubles for each trademark infringement. And from January 3, 2026, this limit will increase to 10,000,000 rubles.

It seems absurd to sue for money over internet jokes. But what do you think of the apartment ruling itself?

I am an intellectual property lawyer. Trademarks, patents, and copyrights are my profession.

How many more apartments do you think Dolina will be able to buy with the compensation money?

Let me show you what Dolina has registered with Rospatent, and using the best jokes as examples, we'll analyze the risks for everyone who has jumped on this topic.

If you’re wondering how to promote your Telegram channel and actually get more subscribers — this guide is for you.

I’ve run several Telegram channels and tested dozens of free and paid Telegram promotion methods — from SEO optimization to Telegram Ads.

In this article, I’ll share 10 free ways to promote your Telegram channel that truly work.

These methods are simple, proven, and can help you grow your audience organically — without spending a single dollar.

This year we conducted a survey of 78 purchasing managers from Forbes Global 2000 companies based in Vancouver, BC. Last year, Covid restrictions were eased, agency employees partially returned to their offices. This year has become a real challenge for agencies' CEOs, they had to find compromises with employees who did not want to return to the office, and at the same time manage projects at the same efficient level. Clutch is not the platform market can trust anymore because of the paid placements (sponsors and featured) that can cover up to 50 first positions in some cases. So we asked procurement managers in Vancouver to rate their digital marketing agencies from 0 to 10 based on the following criteria:

You all know our mascot — a unicorn — many people grew fond of him! However, PVS-Studio has a supporting character who is also the antagonist of our product — a bug! Well, a bug is not omnipresent, indestructible evil. It's more like an everyday or a work-related trouble. In this article, you'll learn how we created a new character, and why he looks like a ladybug. Oh, and if you wonder why the hell he has a belly button — keep reading!

PVS-Studio has a mascot that became inseparable from the brand - a unicorn. Lately we've been getting many questions about our magic steed: why the unicorn, why has he changed so much, does he have hooves, how come he doesn't wear pants, and how do we draw him. The answers are finally here, in this very article.

Attention: there will be a lot of pictures. And I mean A LOT.