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More bad advice from AI

If you ask AI whether you should post the full text of an article on platforms like Medium or Reddit, it will almost always say you should post a preview of 1-2 paragraphs, a hook, and include a link to your website with the full version of the article at the end. Because if you post the entire text, you’ll be giving away seo traffic to that platform. AI doesn’t give a damn that this is a complete lack of respect for the audience, if there’s just one paragraph and “read more on my blog” at the end. We’re not in 2017 anymore, are we?

It might also suggest not posting a copy of the text, but creating an adapted version for each platform. That’s nonsense. You’d have to spend time adapting the text to turn one article into several different ones, and what’s the point if you’re just going to give seo value of the adapted version to that platform anyway?

If you tell AI that this doesn’t suit you, it’ll say that you shouldn't post your content on other platforms at all, you should only keep an archive of your texts on your own site. It doesn’t care that seo traffic won’t come for several years, until search engines start trusting the site.

This is yet another example of how asking AI for advice, let alone following it, can be harmful. When it comes to marketing, advertising, and user acquisition, AI is almost useless.

It’s much more effective in the early stages to publish your content wherever possible. The full text, not a teaser or an adapted version. And add a link to your blog at the end.

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Apostrophe and quotes

American style uses double typographic quotes “ ”, British style uses single typographic quotes ‘ ’, and technical documentation uses straight quotes " ". In American style, punctuation goes inside the quotation marks; in British style, placement follows meaning. But even in American blogs and technical books, punctuation is often placed by meaning rather than inside.

The apostrophe is either straight ' or typographic ’. For articles and posts, the typographic apostrophe is recommended. But if you look at popular news outlets or blogs from large tech companies, you’ll often find straight and typographic apostrophes and quotation marks mixed even within the same article. Some AI agents can’t use typographic symbols and replace them with straight ones.

Straight quotes are always easier to type than holding 3 keys for typographic ones. On top of that, with straight quotes the opening and closing mark is the same character, while typographic quotes use different ones. Smart auto-replacement to typographic symbols can be set up on a laptop, but most apps ignore that setting. If you write in different languages or for different styles, smart replacement will not help. You can set up a script to replace them before publishing articles, but if the article contains code examples, you can’t replace them there. You can also replace them manually before publishing, but when replying to comments you end up with straight ones again. Some fonts render the straight apostrophe beautifully, but you control the font only on your own site. Some websites automatically convert typed text into typographic marks, but if you paste text, they leave the straight ones in.

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