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Aleksandr @nasnimal

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Four UX failings that e-commerce can fix with design

E-commerce management *Design
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On average, online store users make 64 clicks before adding a product to the cart. Some clicks are useful - so-called discovery clicks that help lead to users finding a product they wish to buy, and some are useless that come as the result of poor UX. With great competition for convenience and increasingly reducing attention spans of users, each useless click reduces the number of visitors that will reach checkout.

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Web Designer, Art Director
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