4 best tips to building high-quality data products from SYNQ

The “test everything” principle doesn’t improve data quality — it destroys it. Hundreds of useless alerts create noise that drowns out truly important signals, and the team stops responding to them. Google and Monzo have already moved away from this approach.
Here’s how to shift from blanket testing to targeted checks at nodes with the greatest impact radius — and why one well-placed test at the source is worth more than a hundred checks downstream.