This is a set of chapters for young engineers. We give practical advice and discuss goals, challenges and approaches used in modern software engineering.

Along with classical foundations this article contains original ideas of conceptualizing engineer's work with emphasis on bringing order to the situation and finding an insight. Engineering is approached as work in uncertainty with other people which requires special skills. Non-obvious complications regarding modern production in big companies are discussed.

This article is based on 15 years of experience in engineering and management in high-tech industries.

We present a guide to name entities in code based on putting naming in perspectives of semantic space, design, and readability. 

The main idea is that naming should not be considered as creation of tags, but as a fundamental part of design process, which implies integral and consistent vocabulary to be used. We discuss naming process and naming formalism from these perspectives and we provide guidelines for practical use.

The work is based on 15 years of experience in engineering work, coding and development management in high-tech industries.