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Contextual advertising

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  • VasylArtiushchenko April 13, 2020 at 04:21 PM

    Digital marketing in 2020: marketers increase digital spending despite challenges

    • Internet marketing,
    • Display advertising,
    • Contextual advertising,
    • Content-marketing,
    • Search engine optimization
      This article is based on Nielsen annual marketing report. Marketing is continuously transforming, and many marketers are spending more money on digital media. In fact, over half of all advertising budgets in the US are spent on digital marketing. But how can marketers know the efficiency of these new channels?


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    • VasylArtiushchenko December 13, 2019 at 12:58 AM

      SEO vs. PPC — What's better for your business?

      • Search engines,
      • Internet marketing,
      • Display advertising,
      • Contextual advertising,
      • Search engine optimization
        What's better for your business?

        At a certain point, any website owner wonders what's better: SEO or PPC? Which promotion strategy will be the most rational to use in this particular situation? Or maybe it's best to combine both?

        Before you decide between SEO and PPC, you need to consider the differences between them…


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      • MarkBr April 22, 2019 at 11:20 AM

        The effectiveness of the marketing funnel AARRR

        • Display advertising,
        • Contextual advertising
        • From sandbox
        AARRR stand for:

        • Acquisition.
        • Activation.
        • Retention.
        • Revenue.
        • Referral.

        AARRR (also called the Pirate Metrics) describes the sales funnel. At the top of the funnel are visitors who only saw your application, or just downloaded it and still do not know how they will interact with it. Next, visitors are registered — of course, if it is provided by the functionality of the application.

        Now they (you can start calling them users) reach the moment when they have to understand the value of the product and decide to remain its user, i.e. start buying some services, recommend the application to your friends and, in general, constantly return to the application for any purpose, or delete it from mobile device.

        You will not have another chance to impress the user!

        The AARRR framework forces developers to measure their sales funnel numerically. At every stage.
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