Pull to refresh
0
Rating

Growth Hacking *

Process of rapid experimentation across marketing funnel, product development, sales segments, and other areas of the business to identify the most efficient ways to grow a business

Show first
  • New
  • Top
Rating limit
  • All
  • ≥0
  • ≥10
  • ≥25
  • ≥50
  • ≥100

Customer feedback: The ultimate guide

SaaS / S+S *Service Desk *Growth Hacking *
Tutorial

Introduction

It was 1989 when 2 editors of Inc. magazine, George Gendron and Bo Burlingham made the nervous drive to Palo Alto, California. Not long beforehand they’d decided on who to name as Inc.’s Entrepreneur of the Decade, and finally, they would get a chance to interview him.

As they entered the offices of NeXT, their interviewee approached them. In his trademark jeans and turtleneck sweater, Steve Jobs led them up the stairs to his office and the interview commenced.

Securing an interview with Steve Jobs was rare, even in 1989. And, wanting to make the most of their time, the editors got straight to the point with their very first question:

“Where do great products come from?”

After a slight pause, and a shuffle in his chair, Jobs replied:

“I think really great products come from melding two points of view; the technology point of view and the customer point of view. You need both. You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.”

Silence overshadowed the room. Three decades later, and this powerful answer Jobs gave is something that still isn’t often internalized in companies. 

Collecting user feedback is incredibly important. As you’ll see examples of later in this article, launching surveys, asking onboarding questions, and conducting customer interviews are all vital tools for improving your product. 

But the true lesson that Steve Jobs gave all this time ago was that user feedback isn’t as simple as asking what users want, or what they think about your product, and making those changes. You have to dive much deeper.

Read article
Total votes 4: ↑4 and ↓0 +4
Views 927
Comments 2

Fatal Fight: How we've got 5 million organic installs?

Growth Hacking *Product Management *Game design *
Fatal Fight Android game

The story of Fatal Fight started in 2015. The time when going global and having 5 million downloads on Google Play Store seemed to be a dream of every game developer.

In this article, I will talk about the way we converted the dream into our actual reality. To make it super understandable, find a guide below where I will cover all the stages of development of Fatal Fight and even more.


Research


The idea of Fatal Fight hasn't just come from nowhere. Before understanding what game to develop, we needed to research what are the current gaps in the mobile games market. And, to come to this point, we took several steps.

First, we analyzed what are the most searchable mobile games in the Google Play Store. It turned out, the top 3 mobile games that users were looking for were the following:

  • Puzzle Games
  • Car Games
  • Fighting Games

Here we narrowed down our research. We were playing most downloaded games from each category to figure out if those games meet users’ needs while trying to answer what kind of challenges they have with those games.

As a result, Puzzle and Car Games had a wide range of mobile games with pretty nice UI/UX design and other characteristics. However, during the testing of the fighting games, the picture was quite different.

We were surprised by the fact that we could not find any proper games with satisfactory features. And I believe, not only we but also the dozens of users who were craving for favorable experience while playing a fighting game.

While asking ourselves the question “Why?” we found out that the main reason was the gameplay. The interaction between users and the games was complex. It was not comfortable to manage punching, kicking, jumping and other possible moves separately or even all at once on a smartphone.
Read more →
Total votes 3: ↑3 and ↓0 +3
Views 1.1K
Comments 2

5 Activities to Accelerate Problem Solving in Any IT Team

Hygger corporate blog Project management *Growth Hacking *Product Management *
Every manager knows what it is like to solve a problem. This is a daily activity for many people and it usually leads to the best outcomes. If you ignore or admit problems in your business, competitors can quickly pass you and your company will hang behind.

Any action that is aimed to solve a problem should identify this particular problem and its causes. Understanding the causes, you'll be able to set priorities and choose alternatives for the best solution, as well as directly implement this solution. The ability to solve internal and external problems timely and make responsible decisions is what managers should learn from the very start of their career. In this article, we’ll identify powerful problem-solving activities and analyze some effective techniques and exercises for teamwork.

image
Read more →
Total votes 2: ↑1 and ↓1 0
Views 2.3K
Comments 1

How Microgaming Software Developers Protect Users from Hacks

Growth Hacking *Software
Microgaming is justly considered a founding father of the online gambling industry as it created the world’s first online casino platform back in 1994. And the first mobile casino was launched in 2004, again by Microgaming. Over the years, the brand’s legendary casino products have gained a high-profile reputation.
Read more →
Total votes 3: ↑2 and ↓1 +1
Views 1K
Comments 0

5 Methods to Run an Effective Brainstorm

Hygger corporate blog Growth Hacking *Product Management *Personnel Management *
Successful decisions are being achieved by the efforts of individuals. Their collaboration is the key to success. No matter if they have won a basketball champ or released a new software product.

Where does the team path to success begin? In this post, we share ten essential tips on how to improve team meeting discussions and describe five powerful methods that accelerate brainstorming sessions. IT professionals, this will perfectly suit you too.

image
Total votes 8: ↑7 and ↓1 +6
Views 1.6K
Comments 0

Authors' contribution