Mobile applications monetization *

Hi everyone! My name is Dmitrii Konstantinov and this is a personal story of experience and growth in a cozy startup. How we made a business pivot and adapted the server and mobile apps for it. What challenges did we face and how did we solve them.

Introduction and Context

So you’ve just finished developing the next mobile gaming smash hit. You’ve already planned to launch your game worldwide and win the hearts of gamers everywhere. But what you haven’t done yet is think about how you’re going to make any money from your success and hard work. Of course, you’ve imagined becoming an instant millionaire, but you just don’t know how to get there.  

Fear not, intrepid developer! Instead of just rehashing the tired headlines and beating the same old drum, we’ve tailored our Ad Monetization write-up for developers who are gearing up to publish their game or app in China. We’ve scoured the internet, grabbed insight from ad giants like Google, Smartyads, and PocketGamer.biz and combined it with our own hands-on knowledge of what works in China—knowledge that we have gained from the past  5 years in the industry.

We need to briefly explore how monetization functions as a utility within the context of game design. This is especially true when examining how developers in China have made meaningful design decisions that have both shaped and been shaped by user habits. Unpacking the utility of Chinese game monetization will help developers understand why Ads Monetization or Hybrid Monetization strategies have become so popular, especially in China.

Moving from monetization design, we’ll examine some of the best practices regarding Ads Monetization. Finally,  we’ll turn to specific case studies in the Chinese market that show how powerful Ads Monetization, specifically Rewarded Videos, can be in a well-balanced monetization strategy. 

Designing Monetization as a Utility

Did you know!

Did you know that 72.1% of Internet users prefer to dwell on websites translated in their native language? That’s a lot of people.

But that’s fine. You see, with today’s technologies you can translate your text into any language you choose. “Okay, so what?” — well, people who browse products described in their native tongue tend to trust those seller companies more.

So, by localizing your content, you can tremendously increase the number of your clients, sales, and, of course, grow your business. And the truth is that the localization industry is also evolving along with other digital businesses.

To prove it, we at Alconost have researched and listed the top 5 localization trends you can take advantage of in 2020. Let’s dive in!

Should you act first and think later, or vice versa? Knowing these little tricks when designing your game could save you a fortune.

We’ve written this article as a tribute to numerous questions from our clients.

What’s wrong with my game? Why isn’t localization enough? How can we fix it?

Cutting corners when bootstrapping a new game is a widely-used strategy. And it might even be an efficient one, as long as you aren’t planning to grow incrementally.

However, shortly after the long-awaited local release is in the bag, most game developers start thinking about how to attract more international gamers. And sooner or later, after taking a crack at promoting their game in more countries, they come up with several ideas for localization.

In the current business landscape, it is important for small and mid-scale organizations to adopt modern app development strategies in order to win the race. Innovative mobile application development solutions provided by top mobile app development companies are the success fruits for any business.

As per Statista, mobile app programmers have developed apps for various business verticals viz. sports games, ride-hailing, taxi-apps, and video apps in the year 2019. There are about 2.46 million apps available in the Google play store as of Q2 2019.

But finding a company that can deliver cost-effective mobile application services could be a daunting task for many business owners as they have to pour their time as well as their efforts. Keeping this in mind, I have encapsulated a list of top 10 mobile app development companies that would surely help grow your business.

The list given below is prepared by taking care of various parameters like google search, company's portfolio, reviews of the clients, ratings from firms like Clutch, Goodfirms, and Youtube.

Find the list below:

1) Mobcoder

Project Cost: $5,000+

Locale: Seattle, WA

Rating on Clutch: 5.0

It is a leading app development company providing useful mobile application development solutions to its clients since 2014. Hire mobile application developers from this company as they build solutions, map a strategy and elevate product experience with their amazing product delivery. They work on all the latest technologies including Flutter, Ionic, Kotlin etc. Hence, they build innovative mobile application development solutions for their clientele.

The new year means new plans and new prospects. And if you were considering localizing your product last year, it might be the right time to take action instead of postponing it indefinitely.

That’s why we at Alconost have prepared a list of free e-learning resources that are sure to help explore the topic of localization and ultimately equip you to manage the whole process on your own. We use some of these courses for our internal training, and we hope you like them, too.

We’ve arranged the e-learning resources in an order that consecutively mirrors the localization process. We recommend that you go down the list step by step for best results.

1. The mHealth technology market is predicted to grow by 33% to USD 60 bn by 2020 (Marketsandmarkets)
2. 93% of physicians find value having a mobile health app connected to Emergency Health Services. (Great call)
3. 70% of surveyed doctors use mobile devices in 2016 to manage in-patient data, up from just 8% in 2013 (Black Book Market Research)

• 17 million installs in 150 countries
• Localization into 35 languages
• 10-15 minutes average photo editing time
• An army of designers and moderators in various countries
• Available in the App Store and Google Play, as well as the Amazon AppStore and the Samsung Galaxy Store

We've developed a unified four-layer model for app promotion and added our recommendations.

Before we wrote this article we had our apps downloaded over two million times, ran about 50 large promotional campaigns, and made it onto the App Store top-lists in over 24 countries to finally combine all of it into a single workflow.

You won’t find almost any obvious stuff about keywords, nice-looking icons, screenshots, or ad campaigns in this article. We’ve tried to develop a unified model for a product-focused company based on our experience by answering the questions “What? When? Why?” and even “And what then?”

If you’re developing your own app, want to start developing one, or just have a friend who’s a developer or marketing professional at a product-focused company, you’ll find lots of useful information in this article.

According to predictions of the analytical platform App Annie, interest in mobile apps will enjoy stable growth over the next four years. So, if you’re considering bringing your app to new markets, this is the time to do it.

During my two years as the localization manager, I came to understand that localization has its own rules, and knowing them can help you adapt any product for a new market quickly and competently. These principles will be useful for anyone who wants to localize an app but doesn’t know where to start.

1. Evaluate the potential

Start with the most important thing: figuring out which languages you need to localize your app into and determining whether or not localization is justified at all.

Here’s an example from my experience: Israel isn't a high-priority market for Badoo, but the app is localized into modern Hebrew. Moreover, only 6% of Israeli Badoo users actually run the app in Hebrew (as a comparison, 62.5% of Israeli users speak English). In this particular case, localization is justified even with these statistics, but a similar situation could represent a losing proposition for your app. So, study your market.

App localization statistics, case studies and analytics

The mobile app developers are exceptionally intrigued by conveying 100% fulfillment outcome for the entrepreneurs. By having top 10 mobile app development companies, it is crucial for working with an effective outcome and does the worldwide system. In this way, get assistance from the professional mobile app developers and grow the business in like manner.

1. Introduction