• A Guide to App Monetization in China

      Introduction and Context

      So you’ve just finished developing the next mobile gaming smash hit. You’ve already planned to launch your game worldwide and win the hearts of gamers everywhere. But what you haven’t done yet is think about how you’re going to make any money from your success and hard work. Of course, you’ve imagined becoming an instant millionaire, but you just don’t know how to get there.  

      Fear not, intrepid developer! Instead of just rehashing the tired headlines and beating the same old drum, we’ve tailored our Ad Monetization write-up for developers who are gearing up to publish their game or app in China. We’ve scoured the internet, grabbed insight from ad giants like Google, Smartyads, and PocketGamer.biz and combined it with our own hands-on knowledge of what works in China—knowledge that we have gained from the past  5 years in the industry.

      We need to briefly explore how monetization functions as a utility within the context of game design. This is especially true when examining how developers in China have made meaningful design decisions that have both shaped and been shaped by user habits. Unpacking the utility of Chinese game monetization will help developers understand why Ads Monetization or Hybrid Monetization strategies have become so popular, especially in China.

      Moving from monetization design, we’ll examine some of the best practices regarding Ads Monetization. Finally,  we’ll turn to specific case studies in the Chinese market that show how powerful Ads Monetization, specifically Rewarded Videos, can be in a well-balanced monetization strategy. 

      Designing Monetization as a Utility

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    • What App Stores can you consider except Apple App Store and Google Play Store? Here are 6 Alternative App Stores

        Recently Epic Games’ Fortnite was removed from the Apple App Store and Google Play Store. The main reason being Epics bypassing of in-app purchases instead of using the officially sanctioned system for both platforms. While it is still possible for you to download Fortnite directly, this large scale case brings to light the duopoly of Apple and Google in the mobile market.

        For most developers, these two stores account for almost all of their revenue and userbase. While Epic Games will be fine to go without, for the time being, what about the other 99% of developers who rely on these two stores for distributing and monetizing their apps. In this article, we’ll provide some of the alternative stores available for both developers and consumers for finding or distributing apps.

        For one reason or another, you may have found yourself wondering, ‘where are some other places I can go to find and download new apps and games for my mobile device’? Or ‘are there any other marketplaces for me to share my apps’?

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      • Online Almighty

          2020 broke in brazenly and audaciously with its rights to our quiet and measured everyday life. It seems like the whole world has gone online, making life easier for millions of people including event managers. But not so fast...

          In this article, I will tell you how our PVS-Studio team started its year in the field of business events, conferences, what experience we gained and what mistakes we want to protect our readers from. Whether you are a CEO, a hoster of business meetings, a developer, a teamlead, or etc, our experience will be useful to everyone in case you somehow relate to conferences.

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        • How to rank higher on Google?

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          There are different approaches to manage construct a brand online, get leads and win in business. By the by, on the off chance that you know a smidgen at a time measure on the most proficient strategy to rank higher on Google first page nothing can stop your business developing expedient. Different SEO methodologies are basic when ranking on Google typically. Additionally, you head the centre insider real factors.

          Once more thing you ought to have is consistent quality considering the route that in 2019 SEO requires some certified imperativeness and only the best page that gives the most spurring power to the clients will rank. Notwithstanding, for that, your site page ought to get made and more references must come towards the site page with backlinks. Backlinks are an inside factor to rank higher on Google search. After the On-page, SEO is done well, by and large, your next off-site SEO work begins with vault posting for citation building. It must be done by specialists and Dinesh is the world's best as for citation building.
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        • 5 Thought-Provoking Use Cases Of Blockchain In Diverse Industries

            Blockchain is a decentralized technology that maintains a record of all transactions occurring over a peer-to-peer network. Due to Blockchain's several different high-level use cases, numerous industries described Blockchain as the 'magic beans.' 

            Blockchains store the record in a decentralized system that is interconnected. This technology lessens vulnerability and enhances transparency in all industrial sectors as information is stored digitally, and it does not have any centralized point to carry out the transactions.

            Do You Know?

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          • Fatal Fight: How we've got 5 million organic installs?

              Fatal Fight Android game

              The story of Fatal Fight started in 2015. The time when going global and having 5 million downloads on Google Play Store seemed to be a dream of every game developer.

              In this article, I will talk about the way we converted the dream into our actual reality. To make it super understandable, find a guide below where I will cover all the stages of development of Fatal Fight and even more.


              Research


              The idea of Fatal Fight hasn't just come from nowhere. Before understanding what game to develop, we needed to research what are the current gaps in the mobile games market. And, to come to this point, we took several steps.

              First, we analyzed what are the most searchable mobile games in the Google Play Store. It turned out, the top 3 mobile games that users were looking for were the following:

              • Puzzle Games
              • Car Games
              • Fighting Games

              Here we narrowed down our research. We were playing most downloaded games from each category to figure out if those games meet users’ needs while trying to answer what kind of challenges they have with those games.

              As a result, Puzzle and Car Games had a wide range of mobile games with pretty nice UI/UX design and other characteristics. However, during the testing of the fighting games, the picture was quite different.

              We were surprised by the fact that we could not find any proper games with satisfactory features. And I believe, not only we but also the dozens of users who were craving for favorable experience while playing a fighting game.

              While asking ourselves the question “Why?” we found out that the main reason was the gameplay. The interaction between users and the games was complex. It was not comfortable to manage punching, kicking, jumping and other possible moves separately or even all at once on a smartphone.
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            • How Is Flutter Helping Businesses In Getting Feature-Packed App At Affordable Prices

              • Tutorial
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              With 2.7 million apps available in Google Play Store and 1.84 Million apps in Apple’s app store, it is clear that mobile app development has become an urgent need of the hour for businesses of all domains.

              Did you know!



              According to developer stats, it is predicted that there will be 7 billion million users by 2021 all across the globe.

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            • Ads
              AdBlock has stolen the banner, but banners are not teeth — they will be back

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            • How I’m creating a digital mini-guitar

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                In this article, I’ll try to describe roughly how I’m creating a device, from the idea to realization of the usable prototype.

                My name is Dmitriy Dudarev. I develop electronics, and really enjoy creating different portable devices. I also enjoy music. Half a year ago, I borrowed acoustic guitar from my friend, so that I could learn to play it from lessons on Youtube and tablatures. It was a hard work. Maybe, I did something wrong, or tried not so hard, or fine motor skills prevented multiplication in my predecessors’ community. In any case, I couldn’t achieve anything but sounds of raspy strings. My resentment was strengthened by constant string detune. And others didn’t really enjoy much listening my uneven Nothing else matters for thousand times.
                But, going through all these tortures, I haven’t forgotten the main rule of electronics engineer. If something exists, you can put microcontroller there. Or, at least, make a portable electronic modification.
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              • Amazing Tactics to Improve Your Social Media Marketing Efforts

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                  The benefits of a great social media strategy include increased brand awareness, customer loyalty, quality leads, and increased sales.

                  However, these kinds of results are not easy to achieve.

                  There’s fierce competition on social media and different ranking algorithms judging the content you post. Social media audiences also choose what content they deem relevant.

                  You can no longer post content and hope that people will follow your account, engage with your content, and convert. Instead, you need to implement tactics that can help you gain market traction while enhancing your social presence.

                  Moreover, a good social media app is what can actually bring you fruitful results. You can hire dedicated mobile app developers from reputed mobile app development companies to boost your social media marketing ROI.

                  In this post, I’ll discuss some of the tactics you can implement to boost your social media marketing efforts.
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                • The Project «Fabula»: How to find the desired video-fragment or person in a pile of video files?

                    If a person is far over 20, then he has already accumulated a huge film library of his life, as well as videos from friends, relatives, and from his place of work… It is no longer possible to find someone or something specific there. Recently, I was preparing a video compilation for my daughter's anniversary – I spent a week. The media is all the more overloaded with video archives. And every day, millions of terabytes of video content appear in the world. And this is in the era of BIG DATA.

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                  • Implementing safety measures for your taxi business amid COVID-19: How to develop a taxi app with these safety measures?


                      We understand that accountability starts with us,” says Sachin Kansal, the senior director of product management at Uber. With the vaccine for the Coronavirus still in the making, there is a need for collective responsibility to ensure global safety. Nations across the world are gradually lifting lockdowns, owing to the economic downfall. On the other hand, people are adapting to the ‘new’ normal. 


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                    • Facebook Ad Campaigns Ways from Manual to Automotive

                        Based on practice, even the simplest data analysis can lead to a significant reduction in CPA. Advertising campaigns on Facebook are no exceptions and need to be optimized over time. Often under optimization, you can see experiments with different types of audiences and targeting. If you want to get more conversions within the same budget, then you should pay attention to a few crucial points that we will consider in this article.

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                      • List of Top World Ruby's Conferences

                          Ruby programmers around the world are participating in an increasing number of conferences where they gather to share reports on unfinished projects, discuss the future of Ruby, and welcome newcomers to the community. At such conferences, new ideas are born and a lot of inspiration comes for real masters of their craft. Let's take a look at the list of the main events of the Ruby community.

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                        • Scaling Culture as the Key to Getting Eyeballs on Your Brand

                            The Web is a blessing and a curse. It’s the greatest publishing platform ever devised, it offers accessibility and allows for the free flow of information. On the other hand, it has made getting actual exposure even harder. Yet, some brands still mistake the former for the latter and continue to pursue traditional marketing strategies.

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                          • Ansible: CoreOS to CentOS, 18 months long journey


                              There was a custom configuration management solution.


                              I would like to share the story about a project. The project used to use a custom configuration management solution. Migration lasted 18 months. You can ask me 'Why?'. There are some answers below about changing processes, agreements and workflows.

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                            • Programatic content marketing in the B2B segment

                              Good content makes customers loyal, forms a positive brand image, and raises sales in the long term. But it only works if content reaches its target audience. To bring together prospective clients and relevant messages content marketing platforms are used. Learn how they can improve campaigns of marketing agencies, media buyers, and companies.

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                            • Top 5 SMM Tools to Skyrocket Your Social Strategy

                                Social media marketing or, simply, SMM is indispensable in 2020. All businesses and personal brands that want to attract user attention should focus on social networks. Moreover, if you want to dominate Facebook, Twitter, Instagram or any other platform, you will need dedicated SMM tools. It’s totally okay to start without them. But any profile that aims at sustainable growth should consider marketing and management software.


                                In this guide, we will briefly cover the main categories of SMM systems. Due to a large number of available tools, we just can’t review all of them. That’s why the main section unveils five the most useful and powerful systems for SMM specialists in 2020.

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                              • Digital marketing in 2020: marketers increase digital spending despite challenges

                                  This article is based on Nielsen annual marketing report. Marketing is continuously transforming, and many marketers are spending more money on digital media. In fact, over half of all advertising budgets in the US are spent on digital marketing. But how can marketers know the efficiency of these new channels?


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