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An Unexpected Article About Our Unicorn: Who Is the PVS-Studio Mascot?

PVS-Studio corporate blogGraphic designBrandingDesign

PVS-Studio has a mascot that became inseparable from the brand - a unicorn. Lately we've been getting many questions about our magic steed: why the unicorn, why has he changed so much, does he have hooves, how come he doesn't wear pants, and how do we draw him. The answers are finally here, in this very article.

Attention: there will be a lot of pictures. And I mean A LOT.

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Total votes 11: ↑11 and ↓0+11
Views280
Comments 0

Customer feedback: The ultimate guide

SaaS / S+SService DeskGrowth Hacking
Tutorial

Introduction

It was 1989 when 2 editors of Inc. magazine, George Gendron and Bo Burlingham made the nervous drive to Palo Alto, California. Not long beforehand they’d decided on who to name as Inc.’s Entrepreneur of the Decade, and finally, they would get a chance to interview him.

As they entered the offices of NeXT, their interviewee approached them. In his trademark jeans and turtleneck sweater, Steve Jobs led them up the stairs to his office and the interview commenced.

Securing an interview with Steve Jobs was rare, even in 1989. And, wanting to make the most of their time, the editors got straight to the point with their very first question:

“Where do great products come from?”

After a slight pause, and a shuffle in his chair, Jobs replied:

“I think really great products come from melding two points of view; the technology point of view and the customer point of view. You need both. You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.”

Silence overshadowed the room. Three decades later, and this powerful answer Jobs gave is something that still isn’t often internalized in companies. 

Collecting user feedback is incredibly important. As you’ll see examples of later in this article, launching surveys, asking onboarding questions, and conducting customer interviews are all vital tools for improving your product. 

But the true lesson that Steve Jobs gave all this time ago was that user feedback isn’t as simple as asking what users want, or what they think about your product, and making those changes. You have to dive much deeper.

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Total votes 4: ↑4 and ↓0+4
Views862
Comments 2

Content marketing stamina — the easy way for startup founders to get ahead of their competition

ITMO University corporate blogProject managementDisplay advertisingContent-marketingStart-up development

Content marketing is an endless endurance race. You can’t put a cap on business growth, even if you’re a tech industry giant. A single success is not enough — every time you reach the finish line, it moves further away. Retaining your existing customers is no walk in the park either. When you go silent, you are actively ignoring your audience. There’s no way around it — you need to pump out content.

However, doing that day in and day out requires a lot of stamina. So let’s look at why we get tired in the first place, and figure out how to avoid it. [Previous article: The true cost of free labour].

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Total votes 4: ↑3 and ↓1+2
Views567
Comments 1

The true cost of free labour — and how startup founders can find their way around it

ITMO University corporate blogInternet marketingContent-marketingStart-up developmentProduct Management

Starting a startup can be tricky. To make money, you need clients. To attract clients, you need a portfolio. To have an attractive portfolio, you need to… Well, you see where I’m going with this. A lot of founders offer their services for free to escape this cycle. However, there are plenty of issues with this approach. It’s certainly not the silver bullet it might seem. Here we are discussing this topic in detail.

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Total votes 4: ↑3 and ↓1+2
Views551
Comments 0

Startups going global: a guide to Startup Digest

ITMO University corporate blogDisplay advertisingContent-marketingStart-up developmentLifehacks for geeks

Techstars Startup Digest was designed as a discovery tool for entrepreneurs looking for tech events in their area. It was founded in 2009 by Chris McCann who just moved to the Valley. He created an old-school newsletter, featuring promising events in the Bay Area. There was no website, all the events were hand-picked by Chris himself, and the newsletter had 22 subscribers. People liked the idea and that number quickly grew. In 2012 it was acquired by Startup Weekend. Three years later, Startup Weekend’s parent company UP Global was acquired by Techstars — and that’s how the project got its name.

Startup Digest can be a useful tool for startups and event coordinators. If you can successfully leverage it, your event, blog post and/or tech product can reach thousands of people at no cost.

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Total votes 3: ↑3 and ↓0+3
Views769
Comments 1

Damned if you do, damned if you don’t: how tech companies can cut through passive-aggressive media

ITMO University corporate blogDisplay advertisingContent-marketingStart-up developmentMedia management

Entrepreneurs make for easy targets. Whatever your business is doing, it’s guaranteed to ruffle some feathers. But don’t be quick to blame the public. Most times, being sceptical of change is only logical.

Even those who buy into your product will probably expect it to fail. 20% of businesses shut their doors during their first year, and less then half survive for more than five. We may not know these numbers, but we know it from experience — most of them overpromise, underdeliver and ultimately disappoint.

As such, it’s no surprise that the internet is full of passive-aggressive tech coverage. No matter what you do, your business is going to be attacked and demeaned. No one is immune.

Look no further than the original iPhone’s early reviews. It generated a lot of negative coverage for the sake of negative coverage. CNET’s main complaints revolved over a lack of physical buttons, completely missing the entire point of having a touchscreen. A Techcrunch columnist went even further and outright damned it to failure. Sounds funny now, but 14 years ago these people were dead serious.

Of course, these days everyone is an expert and the comment sections matter more than the articles they follow. Unlike traditionally restrained media professionals, the overconfident amateurs on popular UGC platforms openly take pleasure in attacking whatever they come across. It might be their way of letting off steam from being bullied at work or having financial difficulties, but no matter the reason, you still have to deal with a bunch of people trying to paint you in a negative light. And that’s not easy.

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Total votes 3: ↑3 and ↓0+3
Views552
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The founder’s guide to AngelList

ITMO University corporate blogVenture investmentContent-marketingStart-up developmentSocial networks and communities

AngelList is a social network designed to connect startups with investors and vice versa. The founders of it were dissatisfied with how opaque the VC world was, and found a way to increase the amount of available data. The project began in partnership with just 50 volunteer investors wishing to allocate $80 million in capital, and has grown to be the leading website of its kind. Over the past three years more than 75% of startups that received seed funding from American investors used AngelList to make it happen.

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Total votes 3: ↑3 and ↓0+3
Views992
Comments 0

Revealed: 7 Top Web Development Companies & Trends for 2021

Web designWebsite developmentWeb services testingWeb analyticsWeb services monetization
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As we enter a new decade, the IT industry has also encountered many loopholes that we must work on. Seeing this, hundreds of motivated young minds have decided to become entrepreneurs. But is it so easy to succeed in a world where competition is already so high?

Bluntly, the answer is NO. It is not easy to be successful, and the reason for these startups' failure is the lack of digital presence or inadequate technical support. Another major reason that has been seen is the wrong choice of the web development company.

Hiring dedicated web developers may seem like an easy task at first, but it is not. It is one of the most challenging tasks. And to prevent you from falling into the pits of failure, I have created a list of the 7 best web development companies in India and abroad.
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Views6.2K
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Startups going global: a guide to Product Hunt

ITMO University corporate blogProject managementInternet marketingContent-marketingStart-up development

Product Hunt is a Y-combinator backed discovery platform, founded by Ryan Hoover in 2013. Conceived as an email list, it has gone on to become one of the most popular directories, raised $7.5 million in backing and was acquired by AngelList — a social network for entrepreneurs — in December 2016.

Exposure on the platform contributed to viral successes of Yo and Ship Your Enemies Glitter, and brought multi-million dollar companies, like Robinhood and Gimlet Media, to the public eye.

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Total votes 5: ↑5 and ↓0+5
Views1.1K
Comments 0

Tarantool: an analyst's view

Mail.ru Group corporate blogSystem Analysis and DesignDatabase AdministrationInternet marketingTarantool
Hi all! I'm Andrey Kapustin. I work as a system analyst at Mail.ru Group. Our products form a unified ecosystem. Many independent infrastructures generate data in it: taxi and food delivery services, email services, social networks, etc. The faster and more precise we can predict a client's needs, the sooner and more correctly we can offer our products. 

Many system analysts and engineers are keen to know: 

  1. How to design the architecture of a trigger platform for real-time marketing?
  2. How to arrange a data structure that would be in line with the requirements of a marketing strategy for interacting with clients?
  3. How to ensure the stable operations of the  system under very heavy workloads? 

Such systems are based on technologies of high-load processing and Big Data analysis. We have accumulated considerable experience in these areas. Our expertise is in high demand on the market.  I'm going to show how we help our customers to switch from off-line to on-line in their interactions with clients using Real-Time Marketing solutions based on Tarantool.
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Total votes 26: ↑26 and ↓0+26
Views906
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A Guide to App Monetization in China

Development for AndroidMobile applications monetizationGames monetization

Introduction and Context

So you’ve just finished developing the next mobile gaming smash hit. You’ve already planned to launch your game worldwide and win the hearts of gamers everywhere. But what you haven’t done yet is think about how you’re going to make any money from your success and hard work. Of course, you’ve imagined becoming an instant millionaire, but you just don’t know how to get there.  

Fear not, intrepid developer! Instead of just rehashing the tired headlines and beating the same old drum, we’ve tailored our Ad Monetization write-up for developers who are gearing up to publish their game or app in China. We’ve scoured the internet, grabbed insight from ad giants like Google, Smartyads, and PocketGamer.biz and combined it with our own hands-on knowledge of what works in China—knowledge that we have gained from the past  5 years in the industry.

We need to briefly explore how monetization functions as a utility within the context of game design. This is especially true when examining how developers in China have made meaningful design decisions that have both shaped and been shaped by user habits. Unpacking the utility of Chinese game monetization will help developers understand why Ads Monetization or Hybrid Monetization strategies have become so popular, especially in China.

Moving from monetization design, we’ll examine some of the best practices regarding Ads Monetization. Finally,  we’ll turn to specific case studies in the Chinese market that show how powerful Ads Monetization, specifically Rewarded Videos, can be in a well-balanced monetization strategy. 

Designing Monetization as a Utility

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What App Stores can you consider except Apple App Store and Google Play Store? Here are 6 Alternative App Stores

Development for iOSDevelopment for AndroidGames monetizationGames promotion

Recently Epic Games’ Fortnite was removed from the Apple App Store and Google Play Store. The main reason being Epics bypassing of in-app purchases instead of using the officially sanctioned system for both platforms. While it is still possible for you to download Fortnite directly, this large scale case brings to light the duopoly of Apple and Google in the mobile market.

For most developers, these two stores account for almost all of their revenue and userbase. While Epic Games will be fine to go without, for the time being, what about the other 99% of developers who rely on these two stores for distributing and monetizing their apps. In this article, we’ll provide some of the alternative stores available for both developers and consumers for finding or distributing apps.

For one reason or another, you may have found yourself wondering, ‘where are some other places I can go to find and download new apps and games for my mobile device’? Or ‘are there any other marketplaces for me to share my apps’?

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Total votes 1: ↑0 and ↓1-1
Views4.6K
Comments 4

Online Almighty

PVS-Studio corporate blogConferences

2020 broke in brazenly and audaciously with its rights to our quiet and measured everyday life. It seems like the whole world has gone online, making life easier for millions of people including event managers. But not so fast...

In this article, I will tell you how our PVS-Studio team started its year in the field of business events, conferences, what experience we gained and what mistakes we want to protect our readers from. Whether you are a CEO, a hoster of business meetings, a developer, a teamlead, or etc, our experience will be useful to everyone in case you somehow relate to conferences.

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How to rank higher on Google?

Client optimizationInternet marketingContent-marketingSearch engine optimization
Sandbox
image

There are different approaches to manage construct a brand online, get leads and win in business. By the by, on the off chance that you know a smidgen at a time measure on the most proficient strategy to rank higher on Google first page nothing can stop your business developing expedient. Different SEO methodologies are basic when ranking on Google typically. Additionally, you head the centre insider real factors.

Once more thing you ought to have is consistent quality considering the route that in 2019 SEO requires some certified imperativeness and only the best page that gives the most spurring power to the clients will rank. Notwithstanding, for that, your site page ought to get made and more references must come towards the site page with backlinks. Backlinks are an inside factor to rank higher on Google search. After the On-page, SEO is done well, by and large, your next off-site SEO work begins with vault posting for citation building. It must be done by specialists and Dinesh is the world's best as for citation building.
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Total votes 3: ↑3 and ↓0+3
Views1.4K
Comments 1

5 Thought-Provoking Use Cases Of Blockchain In Diverse Industries

Decentralized networksCryptographyHabrInfographicsCryptocurrencies

Blockchain is a decentralized technology that maintains a record of all transactions occurring over a peer-to-peer network. Due to Blockchain's several different high-level use cases, numerous industries described Blockchain as the 'magic beans.' 

Blockchains store the record in a decentralized system that is interconnected. This technology lessens vulnerability and enhances transparency in all industrial sectors as information is stored digitally, and it does not have any centralized point to carry out the transactions.

Do You Know?

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Total votes 1: ↑0 and ↓1-1
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Comments 1

Fatal Fight: How we've got 5 million organic installs?

Growth HackingProduct ManagementGame design
Fatal Fight Android game

The story of Fatal Fight started in 2015. The time when going global and having 5 million downloads on Google Play Store seemed to be a dream of every game developer.

In this article, I will talk about the way we converted the dream into our actual reality. To make it super understandable, find a guide below where I will cover all the stages of development of Fatal Fight and even more.


Research


The idea of Fatal Fight hasn't just come from nowhere. Before understanding what game to develop, we needed to research what are the current gaps in the mobile games market. And, to come to this point, we took several steps.

First, we analyzed what are the most searchable mobile games in the Google Play Store. It turned out, the top 3 mobile games that users were looking for were the following:

  • Puzzle Games
  • Car Games
  • Fighting Games

Here we narrowed down our research. We were playing most downloaded games from each category to figure out if those games meet users’ needs while trying to answer what kind of challenges they have with those games.

As a result, Puzzle and Car Games had a wide range of mobile games with pretty nice UI/UX design and other characteristics. However, during the testing of the fighting games, the picture was quite different.

We were surprised by the fact that we could not find any proper games with satisfactory features. And I believe, not only we but also the dozens of users who were craving for favorable experience while playing a fighting game.

While asking ourselves the question “Why?” we found out that the main reason was the gameplay. The interaction between users and the games was complex. It was not comfortable to manage punching, kicking, jumping and other possible moves separately or even all at once on a smartphone.
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Total votes 3: ↑3 and ↓0+3
Views1.1K
Comments 2

How Is Flutter Helping Businesses In Getting Feature-Packed App At Affordable Prices

Development of mobile applicationsDevelopment for e-commerceMobile applications designMobile applications monetizationFlutter
Tutorial
image

With 2.7 million apps available in Google Play Store and 1.84 Million apps in Apple’s app store, it is clear that mobile app development has become an urgent need of the hour for businesses of all domains.

Did you know!



According to developer stats, it is predicted that there will be 7 billion million users by 2021 all across the globe.

image

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Total votes 4: ↑3 and ↓1+2
Views521
Comments 0

How I’m creating a digital mini-guitar

Self Promo
image

In this article, I’ll try to describe roughly how I’m creating a device, from the idea to realization of the usable prototype.

My name is Dmitriy Dudarev. I develop electronics, and really enjoy creating different portable devices. I also enjoy music. Half a year ago, I borrowed acoustic guitar from my friend, so that I could learn to play it from lessons on Youtube and tablatures. It was a hard work. Maybe, I did something wrong, or tried not so hard, or fine motor skills prevented multiplication in my predecessors’ community. In any case, I couldn’t achieve anything but sounds of raspy strings. My resentment was strengthened by constant string detune. And others didn’t really enjoy much listening my uneven Nothing else matters for thousand times.
But, going through all these tortures, I haven’t forgotten the main rule of electronics engineer. If something exists, you can put microcontroller there. Or, at least, make a portable electronic modification.
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Total votes 4: ↑4 and ↓0+4
Views819
Comments 0

Why Should You Analyze Your Competitors When Planning an SEO Campaign?

Alconost corporate blogInternet marketingSearch engine optimization


Before offering any options of cooperation to our new client, we conducted a free preliminary analysis of competitors' strategies, as well as a review of search demand. We managed to surprise the client already at this stage.

Real Competitors’ Websites Analysis Case

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Total votes 6: ↑6 and ↓0+6
Views527
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