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Content-marketing

Getting new users with content

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Content marketing stamina — the easy way for startup founders to get ahead of their competition

ITMO University corporate blog Project management *Display advertising Content-marketing Start-up development

Content marketing is an endless endurance race. You can’t put a cap on business growth, even if you’re a tech industry giant. A single success is not enough — every time you reach the finish line, it moves further away. Retaining your existing customers is no walk in the park either. When you go silent, you are actively ignoring your audience. There’s no way around it — you need to pump out content.

However, doing that day in and day out requires a lot of stamina. So let’s look at why we get tired in the first place, and figure out how to avoid it. [Previous article: The true cost of free labour].

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Total votes 4: ↑3 and ↓1 +2
Views 605
Comments 1

The true cost of free labour — and how startup founders can find their way around it

ITMO University corporate blog Internet marketing Content-marketing Start-up development Product Management *

Starting a startup can be tricky. To make money, you need clients. To attract clients, you need a portfolio. To have an attractive portfolio, you need to… Well, you see where I’m going with this. A lot of founders offer their services for free to escape this cycle. However, there are plenty of issues with this approach. It’s certainly not the silver bullet it might seem. Here we are discussing this topic in detail.

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Total votes 4: ↑3 and ↓1 +2
Views 592
Comments 0

Startups going global: a guide to Startup Digest

ITMO University corporate blog Display advertising Content-marketing Start-up development Lifehacks for geeks

Techstars Startup Digest was designed as a discovery tool for entrepreneurs looking for tech events in their area. It was founded in 2009 by Chris McCann who just moved to the Valley. He created an old-school newsletter, featuring promising events in the Bay Area. There was no website, all the events were hand-picked by Chris himself, and the newsletter had 22 subscribers. People liked the idea and that number quickly grew. In 2012 it was acquired by Startup Weekend. Three years later, Startup Weekend’s parent company UP Global was acquired by Techstars — and that’s how the project got its name.

Startup Digest can be a useful tool for startups and event coordinators. If you can successfully leverage it, your event, blog post and/or tech product can reach thousands of people at no cost.

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Total votes 3: ↑3 and ↓0 +3
Views 810
Comments 1

Damned if you do, damned if you don’t: how tech companies can cut through passive-aggressive media

ITMO University corporate blog Display advertising Content-marketing Start-up development Media management *

Entrepreneurs make for easy targets. Whatever your business is doing, it’s guaranteed to ruffle some feathers. But don’t be quick to blame the public. Most times, being sceptical of change is only logical.

Even those who buy into your product will probably expect it to fail. 20% of businesses shut their doors during their first year, and less then half survive for more than five. We may not know these numbers, but we know it from experience — most of them overpromise, underdeliver and ultimately disappoint.

As such, it’s no surprise that the internet is full of passive-aggressive tech coverage. No matter what you do, your business is going to be attacked and demeaned. No one is immune.

Look no further than the original iPhone’s early reviews. It generated a lot of negative coverage for the sake of negative coverage. CNET’s main complaints revolved over a lack of physical buttons, completely missing the entire point of having a touchscreen. A Techcrunch columnist went even further and outright damned it to failure. Sounds funny now, but 14 years ago these people were dead serious.

Of course, these days everyone is an expert and the comment sections matter more than the articles they follow. Unlike traditionally restrained media professionals, the overconfident amateurs on popular UGC platforms openly take pleasure in attacking whatever they come across. It might be their way of letting off steam from being bullied at work or having financial difficulties, but no matter the reason, you still have to deal with a bunch of people trying to paint you in a negative light. And that’s not easy.

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Total votes 3: ↑3 and ↓0 +3
Views 579
Comments 0

The founder’s guide to AngelList

ITMO University corporate blog Venture investment Content-marketing Start-up development Social networks and communities

AngelList is a social network designed to connect startups with investors and vice versa. The founders of it were dissatisfied with how opaque the VC world was, and found a way to increase the amount of available data. The project began in partnership with just 50 volunteer investors wishing to allocate $80 million in capital, and has grown to be the leading website of its kind. Over the past three years more than 75% of startups that received seed funding from American investors used AngelList to make it happen.

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Total votes 3: ↑3 and ↓0 +3
Views 1.1K
Comments 0

Startups going global: a guide to Product Hunt

ITMO University corporate blog Project management *Internet marketing Content-marketing Start-up development

Product Hunt is a Y-combinator backed discovery platform, founded by Ryan Hoover in 2013. Conceived as an email list, it has gone on to become one of the most popular directories, raised $7.5 million in backing and was acquired by AngelList — a social network for entrepreneurs — in December 2016.

Exposure on the platform contributed to viral successes of Yo and Ship Your Enemies Glitter, and brought multi-million dollar companies, like Robinhood and Gimlet Media, to the public eye.

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Total votes 5: ↑5 and ↓0 +5
Views 1.2K
Comments 0

How to rank higher on Google?

Client optimization *Internet marketing Content-marketing Search engine optimization
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There are different approaches to manage construct a brand online, get leads and win in business. By the by, on the off chance that you know a smidgen at a time measure on the most proficient strategy to rank higher on Google first page nothing can stop your business developing expedient. Different SEO methodologies are basic when ranking on Google typically. Additionally, you head the centre insider real factors.

Once more thing you ought to have is consistent quality considering the route that in 2019 SEO requires some certified imperativeness and only the best page that gives the most spurring power to the clients will rank. Notwithstanding, for that, your site page ought to get made and more references must come towards the site page with backlinks. Backlinks are an inside factor to rank higher on Google search. After the On-page, SEO is done well, by and large, your next off-site SEO work begins with vault posting for citation building. It must be done by specialists and Dinesh is the world's best as for citation building.
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Total votes 3: ↑3 and ↓0 +3
Views 1.5K
Comments 1

Scaling Culture as the Key to Getting Eyeballs on Your Brand

vscextv corporate blog Community management *Display advertising Content-marketing Media management *
The Web is a blessing and a curse. It’s the greatest publishing platform ever devised, it offers accessibility and allows for the free flow of information. On the other hand, it has made getting actual exposure even harder. Yet, some brands still mistake the former for the latter and continue to pursue traditional marketing strategies.

Total votes 4: ↑4 and ↓0 +4
Views 442
Comments 0

Digital marketing in 2020: marketers increase digital spending despite challenges

Internet marketing Display advertising Contextual advertising Content-marketing Search engine optimization
This article is based on Nielsen annual marketing report. Marketing is continuously transforming, and many marketers are spending more money on digital media. In fact, over half of all advertising budgets in the US are spent on digital marketing. But how can marketers know the efficiency of these new channels?


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Rating 0
Views 617
Comments 0

Content Marketing Culture: Why Cultural Influence Trumps Fighting For Social Media Traffic, Likes and Followers

vscextv corporate blog Internet marketing Display advertising Content-marketing Media management *
Every new business needs an online platform, some turf to call your own. So, you invest time and money to build it. Finally, after months of negotiations and revisions, you deploy it. At first, you’re happy, but weeks go by and your shiny new website is still not attracting customers. In an effort to protect your investment, you start spending more money on PR trying to get people to notice you. But it doesn’t work the same way it did before.

Bad news is — press release is dead. Good news — there are ways around that. Once you understand how we got here and why the old tricks don’t work anymore, you’ll be able to adjust and rise to the top.

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Total votes 9: ↑7 and ↓2 +5
Views 526
Comments 3

How Startups Can Integrate Culture Into Their Content-Marketing Strategies, and Scale It Fast

vscextv corporate blog Internet marketing Content-marketing Media management *
The internet is a global high-density slum. The Kowloon Walled City of our times, it is packed to brim with useless promotional content. Trying to sell a product in this environment is no easy feat.

No matter how original and well thought-out it is, it has to provide cultural value to succeed. Otherwise you become the knockoff brand. Below are three ways to quickly integrate brand’s culture into your content-marketing strategy, and what’s even more important — scale it with little to no additional resources.

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Total votes 7: ↑6 and ↓1 +5
Views 405
Comments 0

Content Localization Strategies

Alconost corporate blog Interfaces *Language localisation *Internet marketing Content-marketing
Translation


Setting up the content localization and, thus, configuring the interface language of the product in such a way that the right language is rendered to the right user is extremely important for each digital platform. That’s why we have decided to translate and share with you this expert article by Nicolai Goshin from Hellicht Medien.


And we strongly hope that some strategic points would be valuable for your localization projects!


Background and preliminary considerations


Digital projects targeting audiences in different countries or different language areas are doomed to take advantage of localization strategies. So we must answer the following question: which users should be given which content in which languages? The question at the first sight seems simple. But later in this article we will point out why this topic is, in fact, complex. And, of course, we will also address how to deal with this complexity.


Let's assume a scenario in which content (for example, an online magazine) is available in three languages: German, English, and Arabic. The goal is ideally to provide content to each user in their native language. If this is not possible, the content should be provided to the user in the language that they best understand apart from their mother tongue.

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Total votes 8: ↑8 and ↓0 +8
Views 1.1K
Comments 0

Meet A Content Strategist: An Interview with Dmitry Kabanov, Techstars Startup Digest curator and SXSW Advisor

vscextv corporate blog Content-marketing Media management *Biography of geeks Interview
Dmitry learned the language of business but I think about the world as an engineer. He works with tech brands to create content and promote corporate culture at scale. Apart from it, he is one of the veterans at Techstars Startup Digest, and he is acting as an advisor for the SXSW tech festival.

Here is his interview with the LAMA app platform.

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Total votes 19: ↑19 and ↓0 +19
Views 570
Comments 0

The Game of Archetypes: How Storytelling Works for Tech Brands

vscextv corporate blog Project management *Content-marketing Media management *Branding
How’s your work week going? I took some time off publishing new articles and consulting clients to look at «The Hero and the Outlaw» by Carol Pearson and Margaret Mark. It’s a guide to leveraging the power of archetypes for your brand, and I think there’s much to learn from it.

Archetypes are properly defined as «universal constructs of the human psyche». In layman’s terms, these are images we all recognise because they’re built into our subconscious mind. One such example is the archetype of the hero  —  a good guy who triumphs over evil and saves the day.

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Total votes 22: ↑21 and ↓1 +20
Views 848
Comments 1

Scaling a Tech Newsletter to 700k Subscribers in 300 Cities: the History of Techstars Startup Digest

vscextv corporate blog Content-marketing Start-up development Branding History of IT
Entrepreneurs are constantly looking for new tools and possibilities to develop their businesses and enrich their knowledge. One of the ways of doing this is visiting themed events — meeting colleagues in real life, exchanging experiences, and communicating with potential investors.

In fact, there are thousands of tech-focused events taking place annually. The important thing is to pick the best, most useful and easily accessible ones to optimize your time and expenses.

Techstars Startup Digest solves this problem by sending its subscribers an email newsletter with a curated list of relevant and reasonably priced events for entrepreneurs. Currently, Startup Digest consists of more than 700 curators, is approaching 700K subscriptions, and is available in more than 300 cities all around the world. Today, I’d like to share its history, how the founders came up with the idea, what it looked like in the initial stages, and what it’s going through right now.

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Total votes 23: ↑21 and ↓2 +19
Views 809
Comments 0

How Brands Can Break Through the Tech Media Bubble

vscextv corporate blog Project management *Community management *Internet marketing Content-marketing
Good luck getting people to read your branded tech story. Now, before you get mad, I’m sure you’ve got something great to share. I’m sure you found an exciting new solution to some sort of problem. All you want is for others to be as excited about it as you are. Sadly, the odds are not in your favour.

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Total votes 23: ↑22 and ↓1 +21
Views 951
Comments 0

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