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Gen Z – a generation of young people born between the last few years of the 20th century and the first ten years of the 21st, are the primary users of a modern-day Internet. They started using technology since their early childhood, being almost constantly glued to their smartphones and tablets, which led to them being very demanding users that have their own requirements in UX. At the same time, they are known for their sense of humor and straightforwardness – which means they love using products that are both easy to navigate but full of interactive elements. Below we’ve collected a few things you should consider when creating a UX design aimed at a young audience.