Недавно Google запретил «гуглить», опасаясь за свой бренд (и это называли «одним из худших PR ходов в истории»). А теперь паника дошла до создателей Digg.com. Сначала силами адвокатов был закрыт сайт DiggGames.com, который выкладывал у себя «даггнутые» flash-игры, — это вызвало бурю возмущения в коммьюнити. Следом администрация объяснила свои действия в официальном блоге:
A while ago our trademark attorney approached us and was concerned we could lose the name 'digg'. I had no idea this was possible as we had already filed for the trademark. Apparently if you don't enforce the TM (meaning not let other sites use it), we run the chance of losing it… which would suck. The last thing we want is to lose our name.
So what to do…
We don't want to shut anyone down (not even the clone sites), all we ask is that you avoid using the name 'digg' in your website names/domains. We're looking to see if we have any other options.
A while ago our trademark attorney approached us and was concerned we could lose the name 'digg'. I had no idea this was possible as we had already filed for the trademark. Apparently if you don't enforce the TM (meaning not let other sites use it), we run the chance of losing it… which would suck. The last thing we want is to lose our name.
So what to do…
We don't want to shut anyone down (not even the clone sites), all we ask is that you avoid using the name 'digg' in your website names/domains. We're looking to see if we have any other options.
