As per the latest stats reveal, there are more than 2.7 billion smartphone users globally and over 2.8 million apps on Google Play Store.

Now, it's a fact that the number of mobile users is increasing at outstanding speed, and so is the name of apps on Google Play Store.

But does all the apps success to make a difference? No, but just a handful of having stood out and gain popularity.

For instance, there are several games on the Play Store, but why only Candy Crush, Subway Surfers and Angry Birds topped the charts while the other games struggle for even ten downloads.

The trick is to provide the players with what they want, and in turn, the response for such apps is tremendous.

However, at this point, when the competition is very high, it's challenging to come up with something new that can stand out from the crowd.

It's crucial to create a brand name so that people can talk about it.