Marketing

Based on practice, even the simplest data analysis can lead to a significant reduction in CPA. Advertising campaigns on Facebook are no exceptions and need to be optimized over time. Often under optimization, you can see experiments with different types of audiences and targeting. If you want to get more conversions within the same budget, then you should pay attention to a few crucial points that we will consider in this article.

Ruby programmers around the world are participating in an increasing number of conferences where they gather to share reports on unfinished projects, discuss the future of Ruby, and welcome newcomers to the community. At such conferences, new ideas are born and a lot of inspiration comes for real masters of their craft. Let's take a look at the list of the main events of the Ruby community.

There was a custom configuration management solution.

I would like to share the story about a project. The project used to use a custom configuration management solution. Migration lasted 18 months. You can ask me 'Why?'. There are some answers below about changing processes, agreements and workflows.

Good content makes customers loyal, forms a positive brand image, and raises sales in the long term. But it only works if content reaches its target audience. To bring together prospective clients and relevant messages content marketing platforms are used. Learn how they can improve campaigns of marketing agencies, media buyers, and companies.

Social media marketing or, simply, SMM is indispensable in 2020. All businesses and personal brands that want to attract user attention should focus on social networks. Moreover, if you want to dominate Facebook, Twitter, Instagram or any other platform, you will need dedicated SMM tools. It’s totally okay to start without them. But any profile that aims at sustainable growth should consider marketing and management software.

In this guide, we will briefly cover the main categories of SMM systems. Due to a large number of available tools, we just can’t review all of them. That’s why the main section unveils five the most useful and powerful systems for SMM specialists in 2020.

As of 2020, video marketing is, perhaps, the most popular and reliable way to advance via content marketing. Yes, useful articles, link exchanges, and advertising posts are still useful. However, video content is a much better way to sell your product to users. You can verify this by looking at the statistics, which suggests that in 2021 users will spend an average of 100 minutes a day watching a video. And if this is not enough for you, then polls suggest that about 48% of consumers prefer to learn about new products through video content.

СOVID-19 and Internet

What already happened

In my previous post I mentioned that I had started my freelance career as a senior full stack software engineer. The first problem I faced was clients – it's a pretty tough job to find them. I will show you my trial and error approach to getting a first paid contract. It’ll start from paid ads on social networks, going through content marketing and surprisingly ending on free promotional channels. At each step I will share with you my thoughts, tips and samples. The whole journey from zero to one client took me three weeks.

At the start of the journey I had a portfolio site, several photos for ads, and a lot of optimism. I need to mention that I decided to avoid freelance marketplaces such as UpWork and Freelance.com as their rates are too low. I also avoided TopTal and Turing.com as I don’t want to spend my free time on their several-stage interviews (I've played this game with Google once, and don’t want to do it again).

Chances are that while you've been using FileZilla you've also come across the ECONNREFUSED — connection refused by a server error. If that's the case — great that you've found this tutorial! I am going to show you three methods that might help you with resolving this FTP error.

Did you know that 72.1% of Internet users prefer to dwell on websites translated in their native language? That’s a lot of people.

But that’s fine. You see, with today’s technologies you can translate your text into any language you choose. “Okay, so what?” — well, people who browse products described in their native tongue tend to trust those seller companies more.

So, by localizing your content, you can tremendously increase the number of your clients, sales, and, of course, grow your business. And the truth is that the localization industry is also evolving along with other digital businesses.

To prove it, we at Alconost have researched and listed the top 5 localization trends you can take advantage of in 2020. Let’s dive in!

• how to maximize ASO optimization results
• how to get on the home page of Google Play
• how to monetize children’s games
• and the benefits of releasing a game on alternative platforms.

Should you act first and think later, or vice versa? Knowing these little tricks when designing your game could save you a fortune.

We’ve written this article as a tribute to numerous questions from our clients.

What’s wrong with my game? Why isn’t localization enough? How can we fix it?

Cutting corners when bootstrapping a new game is a widely-used strategy. And it might even be an efficient one, as long as you aren’t planning to grow incrementally.

However, shortly after the long-awaited local release is in the bag, most game developers start thinking about how to attract more international gamers. And sooner or later, after taking a crack at promoting their game in more countries, they come up with several ideas for localization.