Pull to refresh
5
0
Send message

How to build a brand?

Reading time2 min
Views1K
Let's see what we mean when we talk about a brand. A brand is, first of all, associations that people immediately have when they hear the name of your company, mobile application, website, etc.

Brand building is a long process. Be prepared that it will take not one, not two, or even 6 months — you must be ready to work on it all the time.
Read more →
Total votes 11: ↑10 and ↓1+9
Comments0

The effectiveness of the marketing funnel AARRR

Reading time5 min
Views2.6K
AARRR stand for:

• Acquisition.
• Activation.
• Retention.
• Revenue.
• Referral.

AARRR (also called the Pirate Metrics) describes the sales funnel. At the top of the funnel are visitors who only saw your application, or just downloaded it and still do not know how they will interact with it. Next, visitors are registered — of course, if it is provided by the functionality of the application.

Now they (you can start calling them users) reach the moment when they have to understand the value of the product and decide to remain its user, i.e. start buying some services, recommend the application to your friends and, in general, constantly return to the application for any purpose, or delete it from mobile device.

You will not have another chance to impress the user!

The AARRR framework forces developers to measure their sales funnel numerically. At every stage.
Read more →
Total votes 12: ↑11 and ↓1+10
Comments2

Information

Rating
Does not participate
Registered
Activity