I completely agree with you! Email marketing has certainly become a vital tool for businesses to connect with their customers and drive growth. The ability to personalize and segment email campaigns allow for a more targeted approach, which can increase engagement and customer loyalty.
Not many companies are taking advantage of this. Email marketing is back.
Thank you very much for the article. Of course, this kind of marketing works only with a competent design and selection of tools. Often small businesses use this method incompetently. It turns out very annoying advertising of their brand.
The Power of Email Marketing: Engaging Customers for Business Growth