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This is very important knowledge. Our IT department are currently setting up a website for the western market

I’m glad that I can help. If you have any questions, write them here, and I will try to answer.

Building an IT website ( https://www.jobz.pk/it-employment/ ) targeting the American and Western markets involves several key considerations to ensure it is appealing, effective, and culturally relevant. Here's a step-by-step guide:

  1. Define Your Purpose and Audience:

    • Clearly outline the purpose of your IT website and identify your target audience. Understand the specific needs and preferences of users in the American and Western markets.

  2. Choose a Domain Name:

    • Select a domain name that is easy to remember, relevant to your IT services, and preferably ends in a common extension like .com.

Yes, I agree with you, these are important in any market. What I am pointing out here on my Habr channel is the cultural differences in the way the websites look. There is many differences in the way that the marketing appeals to the public of the different nations. If you do Not hit these key points in your website presentation, your website will literally turn away business.

Currently, I’m working with clients to build their websites and to make them designed for the market of the United States and Canada.


The examples that I’m giving are the mistakes that are being done by Russian IT companies when building their websites.

I sincerely hope that if you read my article, you will have a better understanding of what not to do. I would like Russian IT companies to be more successful in selling their products to the United States and other western markets.

  1. Be mindful of the serious look on Russian faces.

2. And the text of the website towards professionalism, which is another way to say responsibility.

  1. It is extremely important for the way that you present the text…. It cannot be large blocks of technical text.. instead of small amount of tax with a read more button.

This article provides valuable insights into designing a website for the American and Western markets, emphasizing the importance of cultural nuances. The emphasis on words reflecting responsibility, images conveying openness, and avoiding excessive technicality resonates well with Western audiences. The real-life examples, such as the gym website, effectively highlight the cultural considerations that can impact a site's reception. The collaboration with Kristina Pashnina adds another layer of expertise, particularly in addressing the issue of technical and wordy text, ensuring a user-friendly experience. The practical tips, like clear spacing, bold headlines, and visible logos, enhance the article's credibility. Overall, this is a well-rounded guide for Russian IT businesses aiming to succeed in Western markets.https://iqratechnology.com/academy/css-training/

I am so very glad that this helps. If you want to design a website for the American and Canadian market or even for the German market, I will try to help you. Just ask me and I will try to provide as many details as I can here.

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