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Let me share an interesting experience in promotion of a mobile game.
I am going to describe all the benefits and of course show the final results. The example will be the mobile game Quick Brain which is available for Android и iOS. Quick Brain Android was released the first that's why its possibilities differ considerably from iOS version.
I have been always kept by the thoughts that everyone's talking about high returns in contrast with Android. I just couldn't resist such attractive prospects and started more active refinement of iOS version in order to feel less embarrassed about it.
After Google play iOS has become an absolutely new field for the games for me. During my comparative experiment I've found out that iOS version can bring comparable earnings to Android with daily audience 3 to 10 times less depending on the country.