Major players in the Chinese app market are joining forces to take on the almighty Google Play store. Xiaomi, Oppo and Vivo are reported to launch the Global Developer Service Alliance (GDSA), a platform allowing Android developers to publish their apps in the partnering stores from one upload.
The GDSA is expected to launch in nine countries—including India, Indonesia, Malaysia, Russia, Spain, Thailand, the Philippines, and Vietnam—although paid app support may vary across the regions. Canalys’ Nicole Peng explains the wide reach of this alliance:
By forming this alliance each company will be looking to leverage the others’ advantages in different regions, with Xiaomi’s strong user base in India, Vivo and Oppo in Southeast Asia, and Huawei in Europe.