This year we conducted a survey of 78 purchasing managers from Forbes Global 2000 companies based in Vancouver, BC. Last year, Covid restrictions were eased, agency employees partially returned to their offices. This year has become a real challenge for agencies' CEOs, they had to find compromises with employees who did not want to return to the office, and at the same time manage projects at the same efficient level. Clutch is not the platform market can trust anymore because of the paid placements (sponsors and featured) that can cover up to 50 first positions in some cases. So we asked procurement managers in Vancouver to rate their digital marketing agencies from 0 to 10 based on the following criteria:
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How to rank higher on Google?
6 min
2.3KThere are different approaches to manage construct a brand online, get leads and win in business. By the by, on the off chance that you know a smidgen at a time measure on the most proficient strategy to rank higher on Google first page nothing can stop your business developing expedient. Different SEO methodologies are basic when ranking on Google typically. Additionally, you head the centre insider real factors.
Once more thing you ought to have is consistent quality considering the route that in 2019 SEO requires some certified imperativeness and only the best page that gives the most spurring power to the clients will rank. Notwithstanding, for that, your site page ought to get made and more references must come towards the site page with backlinks. Backlinks are an inside factor to rank higher on Google search. After the On-page, SEO is done well, by and large, your next off-site SEO work begins with vault posting for citation building. It must be done by specialists and Dinesh is the world's best as for citation building.
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Why Should You Analyze Your Competitors When Planning an SEO Campaign?
5 min
1.2KBefore offering any options of cooperation to our new client, we conducted a free preliminary analysis of competitors' strategies, as well as a review of search demand. We managed to surprise the client already at this stage.
Real Competitors’ Websites Analysis Case
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Navigating the Digital Dilemma: Why Marketers Boosted Digital Spending in 2020 Despite Obstacles
4 min
1.2KThis article is based on the Nielsen annual marketing report, highlighting that marketing is continuously transforming, with a significant shift towards digital media. In fact, over half of all advertising budgets in the US are now allocated to digital marketing. However, the efficiency of these new channels often remains uncertain.
0
10 SEO Myths to Leave Behind in 2020
6 min
1.3KTo say SEO has “changed a lot” would be the understatement of the decade. We’ll often see multiple updates per year from Google, like the BERT update in October aimed at helping the search engine better interpret natural language searches. Or the site diversity update in June, which focused on reducing duplicate organic listings on SERPs for the same site.
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SEO vs. PPC — What's better for your business?
8 min
2.4KWhat's better for your business?
At a certain point, any website owner wonders what's better: SEO or PPC? Which promotion strategy will be the most rational to use in this particular situation? Or maybe it's best to combine both?
Before you decide between SEO and PPC, you need to consider the differences between them…
At a certain point, any website owner wonders what's better: SEO or PPC? Which promotion strategy will be the most rational to use in this particular situation? Or maybe it's best to combine both?
Before you decide between SEO and PPC, you need to consider the differences between them…
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International SEO | International SEO ranking factors
6 min
1.4KLet's say, your website offers content, products, or services for people from different regions or countries who speak different languages. Search engines will probably count this as duplicate content, leading to low rankings.
+10
14 Best WordPress SEO Plugins in 2019
6 min
2.3KWordPress SEO plugins will help you automatically add meta tags, load pages faster, correct redirection mistakes, optimize images, etc. Free and premium versions of the most popular WordPress plugins for SEO in 2019 are listed down below.
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Redirects: 301, 302, 307 | How-To 301 guide
6 min
14KWhat is redirection?
Redirection is a way of forwarding the user to the URL that is different from the one they initially clicked on. Down below some of the most common types of redirection are listed.
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Essential on-site SEO factors
7 min
1KWith this post, I start a series of SEO related articles where I'm going to share my 11+ years experience in SEO to help you understand better how it works. The top-rated comment on Reddit in the post I saw last week What do you wish developers knew about SEO? was: «The most dangerous thing in SEO is a developer that thinks he understands SEO. They so rarely do». So this article is for developers who want to deliver a better SEO for clients and SEO beginners, as well as for the entrepreneurs, who are about to hire an SEO agency. You need to understand, why some sites are on top in search results and some will never be there.
0
Open source tool for intent-based search quality validation
2 min
1KNo matter how cool your search solution is, without a reliable way of testing it you will not be able to do any improvement without breaking something valuable.
Even a tiny increase in overall search result quality might have a noticeable effect on conversion rate. Naturally, you can use exit-rate to judge if your search needs improvements and do required adjustments, but will you be able to make sure those changes are safe? What if improved relevancy for a specific category breaks search for several other categories?
Moreover, high exit-rate means no matter what you are going to do, the problem has taken place, so dozens of customers already didn’t manage to find what they were up to. Basically, the only way to proceed is to have a reliable search quality validation approach.
Even a tiny increase in overall search result quality might have a noticeable effect on conversion rate. Naturally, you can use exit-rate to judge if your search needs improvements and do required adjustments, but will you be able to make sure those changes are safe? What if improved relevancy for a specific category breaks search for several other categories?
Moreover, high exit-rate means no matter what you are going to do, the problem has taken place, so dozens of customers already didn’t manage to find what they were up to. Basically, the only way to proceed is to have a reliable search quality validation approach.
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10 Things About Technical SEO Every WordPress Site Owner Needs to Know
7 min
1.1KAny blogger who was brave enough to create his WordPress blog sooner or later faces a question of how to get more visitors. One of the most reasonable ways to attract them is to promote a website in organic search results. This process usually starts from technical optimization that scares most beginners. To overcome your fear of SEO, we've prepared a list of 10 key technical SEO aspects you need to handle.
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