5 tips to help you achieve your desired goal. Of course, it is not necessary to carry them all out and in the order indicated. However, it is important not only to read them and forget, but try to apply them in your life.

Let's see what we mean when we talk about a brand. A brand is, first of all, associations that people immediately have when they hear the name of your company, mobile application, website, etc.

Brand building is a long process. Be prepared that it will take not one, not two, or even 6 months — you must be ready to work on it all the time.

A roadmap is an important work tool for a product manager. In this article, we will define the stages of creating a roadmap and learn about services for creating the ideal roadmap.

Some companies have many managers and team leaders in their staff, because they need people with management skills. What characteristics should an ordinary employee have in order to become a good manager? Much depends on the purpose of the company, its scope and market characteristics.

AARRR stand for:

• Acquisition.
• Activation.
• Retention.
• Revenue.
• Referral.

AARRR (also called the Pirate Metrics) describes the sales funnel. At the top of the funnel are visitors who only saw your application, or just downloaded it and still do not know how they will interact with it. Next, visitors are registered — of course, if it is provided by the functionality of the application.

Now they (you can start calling them users) reach the moment when they have to understand the value of the product and decide to remain its user, i.e. start buying some services, recommend the application to your friends and, in general, constantly return to the application for any purpose, or delete it from mobile device.

You will not have another chance to impress the user!

The AARRR framework forces developers to measure their sales funnel numerically. At every stage.