Who Will Contribute to Corporate Blog
Select the Authors
Depending on the subscription plan, the company receives 10–20 invitations, which can be used to invite an employee of your company On Habr. Before you start a blog, think who you'll invite and who will perform specific tasks. Involve the most active and technically savvy users to work with the blog (most likely, they have already been registered on the platform for a long time). In this case, they will be able not only to write good publications, but also to respond promptly to questions asked, including technical ones. After all, if a press secretary who posted the press release tryes to answer them, it may not work out very well.
One of the mistakes is when the blog is maintained by a single account with the same name as the company name. Users will be less willing to raise karma for such an account, and when they'll ask questions, they will not know who exactly is responding to them. And any mistake can be crucial for an account.
The best option: an account with the company name is used to post "general news (for example, "Habr launches a startup support program") and responses to comments on behalf of the company, while the rest of the accounts belong to real employees (with their real position and contact information indicated in profiles) so they can participate in the discussions and users understand who they are dealing with. Using different accounts allows you to "pump" karma to several employees at once, so that each of them can write something, vote (including comments and publications of colleagues), etc.
If you are engage a Habr user to contribute into a corporate blog, discuss all the details in advance. If you need any help managing your corporate blog, please contact us.
The author of a corporate blog faces a number of tasks: to summarize and share an experience in the post, to write a good text full of details, to provide fact-checking, to guarantee technical competence, etc. The main task of the internal editor is not to mess up the text. In particular, it is necessary to preserve the style, tone of voice and ideas of the author, to guarantee there won't be any mistakes, or to help the author to publish the material.
In addition, it is necessary to properly motivate an author.
Encourage in any case: on the corporate portal, at a meeting, in a personal conversation.
Share the brand values with the author: make the world a better place, show the company's benefits, pump up the company's image and a place of the author in it.
Offer intellectual values: place for the content in the newsletter, give a slot for presentation at conferences, internal coaching.
Focus on the idea of a team work, and a place of a person in a team.
Don't use HR stamps: "you're part of a strong team." Correct: "You're strong and you've done an important job for your team and company".
Give nice bonuses: pizza for the whole team, t-shirts, badges, cash bonuses, etc.