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Push notifications are similar to promoters. You're peacefully walking down the street, and suddenly promoters approach you, urging you to take their flyers. You take them, but you don't read them and throw them into the nearest trash can.

The same goes for push notifications. You're reading an article, and suddenly a notification pops up with a promo code for free delivery of products. Then another one arrives, informing you about a giveaway. And then another one, offering a discount on all fruits. Notifications can appear on your screen at any time. If there are too many of them, your reaction is either to ignore them or disable them.

In this article, we will talk about how to write push notifications that people will click on and show you how to build a push notification strategy. At the end, we will provide a template for a push notification strategy.

Push Notifications - What is it?

A push notification is a pop-up message on a smartphone screen. To send one, you need to use a delivery service. You can send a notification instantly, schedule it for a specific time, or set up a trigger-based delivery - a chain of notifications that will be triggered by specific user actions.

Triggered push notifications are sent after a specific action is taken. For example, if a person starts adding items to their cart but doesn't complete the purchase, you can send them a notification urging them to complete the transaction after a certain period of time.

Notifications are sent to users who fall into specific segments for targeting. Segments are formed based on specific events. For example, the event "6 hours ago, a product was added to the cart but no purchase was made" will divide users into two segments: those who made a purchase and those who didn't.

This year we conducted a survey of 78 purchasing managers from Forbes Global 2000 companies based in Vancouver, BC. Last year, Covid restrictions were eased, agency employees partially returned to their offices. This year has become a real challenge for agencies' CEOs, they had to find compromises with employees who did not want to return to the office, and at the same time manage projects at the same efficient level. Clutch is not the platform market can trust anymore because of the paid placements (sponsors and featured) that can cover up to 50 first positions in some cases. So we asked procurement managers in Vancouver to rate their digital marketing agencies from 0 to 10 based on the following criteria:

Video is one of the simplest and most attractive formats for information perception. Especially now, in the era of TikTok, Instagram and YouTube. It is not surprising that marketing specialists often choose video format for business promotion.

Content marketing is an endless endurance race. You can’t put a cap on business growth, even if you’re a tech industry giant. A single success is not enough — every time you reach the finish line, it moves further away. Retaining your existing customers is no walk in the park either. When you go silent, you are actively ignoring your audience. There’s no way around it — you need to pump out content.

However, doing that day in and day out requires a lot of stamina. So let’s look at why we get tired in the first place, and figure out how to avoid it. [Previous article: The true cost of free labour].

Techstars Startup Digest was designed as a discovery tool for entrepreneurs looking for tech events in their area. It was founded in 2009 by Chris McCann who just moved to the Valley. He created an old-school newsletter, featuring promising events in the Bay Area. There was no website, all the events were hand-picked by Chris himself, and the newsletter had 22 subscribers. People liked the idea and that number quickly grew. In 2012 it was acquired by Startup Weekend. Three years later, Startup Weekend’s parent company UP Global was acquired by Techstars — and that’s how the project got its name.

Startup Digest can be a useful tool for startups and event coordinators. If you can successfully leverage it, your event, blog post and/or tech product can reach thousands of people at no cost.

Entrepreneurs make for easy targets. Whatever your business is doing, it’s guaranteed to ruffle some feathers. But don’t be quick to blame the public. Most times, being sceptical of change is only logical.

Even those who buy into your product will probably expect it to fail. 20% of businesses shut their doors during their first year, and less then half survive for more than five. We may not know these numbers, but we know it from experience — most of them overpromise, underdeliver and ultimately disappoint.

As such, it’s no surprise that the internet is full of passive-aggressive tech coverage. No matter what you do, your business is going to be attacked and demeaned. No one is immune.

Look no further than the original iPhone’s early reviews. It generated a lot of negative coverage for the sake of negative coverage. CNET’s main complaints revolved over a lack of physical buttons, completely missing the entire point of having a touchscreen. A Techcrunch columnist went even further and outright damned it to failure. Sounds funny now, but 14 years ago these people were dead serious.

Of course, these days everyone is an expert and the comment sections matter more than the articles they follow. Unlike traditionally restrained media professionals, the overconfident amateurs on popular UGC platforms openly take pleasure in attacking whatever they come across. It might be their way of letting off steam from being bullied at work or having financial difficulties, but no matter the reason, you still have to deal with a bunch of people trying to paint you in a negative light. And that’s not easy.

Based on practice, even the simplest data analysis can lead to a significant reduction in CPA. Advertising campaigns on Facebook are no exceptions and need to be optimized over time. Often under optimization, you can see experiments with different types of audiences and targeting. If you want to get more conversions within the same budget, then you should pay attention to a few crucial points that we will consider in this article.