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Content marketing stamina — the easy way for startup founders to get ahead of their competition

ITMO University corporate blog Project management *Display advertising Content-marketing Start-up development

Content marketing is an endless endurance race. You can’t put a cap on business growth, even if you’re a tech industry giant. A single success is not enough — every time you reach the finish line, it moves further away. Retaining your existing customers is no walk in the park either. When you go silent, you are actively ignoring your audience. There’s no way around it — you need to pump out content.

However, doing that day in and day out requires a lot of stamina. So let’s look at why we get tired in the first place, and figure out how to avoid it. [Previous article: The true cost of free labour].

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Total votes 4: ↑3 and ↓1 +2
Views 603
Comments 1

Startups going global: a guide to Startup Digest

ITMO University corporate blog Display advertising Content-marketing Start-up development Lifehacks for geeks

Techstars Startup Digest was designed as a discovery tool for entrepreneurs looking for tech events in their area. It was founded in 2009 by Chris McCann who just moved to the Valley. He created an old-school newsletter, featuring promising events in the Bay Area. There was no website, all the events were hand-picked by Chris himself, and the newsletter had 22 subscribers. People liked the idea and that number quickly grew. In 2012 it was acquired by Startup Weekend. Three years later, Startup Weekend’s parent company UP Global was acquired by Techstars — and that’s how the project got its name.

Startup Digest can be a useful tool for startups and event coordinators. If you can successfully leverage it, your event, blog post and/or tech product can reach thousands of people at no cost.

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Total votes 3: ↑3 and ↓0 +3
Views 804
Comments 1

Damned if you do, damned if you don’t: how tech companies can cut through passive-aggressive media

ITMO University corporate blog Display advertising Content-marketing Start-up development Media management *

Entrepreneurs make for easy targets. Whatever your business is doing, it’s guaranteed to ruffle some feathers. But don’t be quick to blame the public. Most times, being sceptical of change is only logical.

Even those who buy into your product will probably expect it to fail. 20% of businesses shut their doors during their first year, and less then half survive for more than five. We may not know these numbers, but we know it from experience — most of them overpromise, underdeliver and ultimately disappoint.

As such, it’s no surprise that the internet is full of passive-aggressive tech coverage. No matter what you do, your business is going to be attacked and demeaned. No one is immune.

Look no further than the original iPhone’s early reviews. It generated a lot of negative coverage for the sake of negative coverage. CNET’s main complaints revolved over a lack of physical buttons, completely missing the entire point of having a touchscreen. A Techcrunch columnist went even further and outright damned it to failure. Sounds funny now, but 14 years ago these people were dead serious.

Of course, these days everyone is an expert and the comment sections matter more than the articles they follow. Unlike traditionally restrained media professionals, the overconfident amateurs on popular UGC platforms openly take pleasure in attacking whatever they come across. It might be their way of letting off steam from being bullied at work or having financial difficulties, but no matter the reason, you still have to deal with a bunch of people trying to paint you in a negative light. And that’s not easy.

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Total votes 3: ↑3 and ↓0 +3
Views 578
Comments 0

The Project «Fabula»: How to find the desired video-fragment or person in a pile of video files?

Спецлаб corporate blog IPTV *Big Data *Display advertising Video equipment
If a person is far over 20, then he has already accumulated a huge film library of his life, as well as videos from friends, relatives, and from his place of work… It is no longer possible to find someone or something specific there. Recently, I was preparing a video compilation for my daughter's anniversary – I spent a week. The media is all the more overloaded with video archives. And every day, millions of terabytes of video content appear in the world. And this is in the era of BIG DATA.

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Total votes 3: ↑3 and ↓0 +3
Views 569
Comments 4

Facebook Ad Campaigns Ways from Manual to Automotive

Website development *Ruby *Ruby on Rails *Facebook API *Display advertising

Based on practice, even the simplest data analysis can lead to a significant reduction in CPA. Advertising campaigns on Facebook are no exceptions and need to be optimized over time. Often under optimization, you can see experiments with different types of audiences and targeting. If you want to get more conversions within the same budget, then you should pay attention to a few crucial points that we will consider in this article.

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Rating 0
Views 415
Comments 0

Scaling Culture as the Key to Getting Eyeballs on Your Brand

vscextv corporate blog Community management *Display advertising Content-marketing Media management *
The Web is a blessing and a curse. It’s the greatest publishing platform ever devised, it offers accessibility and allows for the free flow of information. On the other hand, it has made getting actual exposure even harder. Yet, some brands still mistake the former for the latter and continue to pursue traditional marketing strategies.

Total votes 4: ↑4 and ↓0 +4
Views 442
Comments 0

Digital marketing in 2020: marketers increase digital spending despite challenges

Internet marketing Display advertising Contextual advertising Content-marketing Search engine optimization
This article is based on Nielsen annual marketing report. Marketing is continuously transforming, and many marketers are spending more money on digital media. In fact, over half of all advertising budgets in the US are spent on digital marketing. But how can marketers know the efficiency of these new channels?


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Rating 0
Views 614
Comments 0

Content Marketing Culture: Why Cultural Influence Trumps Fighting For Social Media Traffic, Likes and Followers

vscextv corporate blog Internet marketing Display advertising Content-marketing Media management *
Every new business needs an online platform, some turf to call your own. So, you invest time and money to build it. Finally, after months of negotiations and revisions, you deploy it. At first, you’re happy, but weeks go by and your shiny new website is still not attracting customers. In an effort to protect your investment, you start spending more money on PR trying to get people to notice you. But it doesn’t work the same way it did before.

Bad news is — press release is dead. Good news — there are ways around that. Once you understand how we got here and why the old tricks don’t work anymore, you’ll be able to adjust and rise to the top.

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Total votes 9: ↑7 and ↓2 +5
Views 526
Comments 3

SEO vs. PPC — What's better for your business?

Search engines *Internet marketing Display advertising Contextual advertising Search engine optimization
What's better for your business?

At a certain point, any website owner wonders what's better: SEO or PPC? Which promotion strategy will be the most rational to use in this particular situation? Or maybe it's best to combine both?

Before you decide between SEO and PPC, you need to consider the differences between them…


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Total votes 2: ↑0 and ↓2 -2
Views 716
Comments 0

The effectiveness of the marketing funnel AARRR

Display advertising Contextual advertising
Sandbox
AARRR stand for:

• Acquisition.
• Activation.
• Retention.
• Revenue.
• Referral.

AARRR (also called the Pirate Metrics) describes the sales funnel. At the top of the funnel are visitors who only saw your application, or just downloaded it and still do not know how they will interact with it. Next, visitors are registered — of course, if it is provided by the functionality of the application.

Now they (you can start calling them users) reach the moment when they have to understand the value of the product and decide to remain its user, i.e. start buying some services, recommend the application to your friends and, in general, constantly return to the application for any purpose, or delete it from mobile device.

You will not have another chance to impress the user!

The AARRR framework forces developers to measure their sales funnel numerically. At every stage.
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Total votes 12: ↑11 and ↓1 +10
Views 1.4K
Comments 2

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