So let’s talk about the word yes. Another way to say it is that, we need to give some positive statements to make a sale.
I said, in the last article that Russians and Eastern European people are much more reserved with giving the answer of yes. So in this culture, it is normal to wait to have more facts about what the work will be for giving a positive answer. But this creates real problem and an absolute block when it comes to selling your IT software and project development to western cultures!
Let’s break this down into understandable pieces.