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28.22

E-commerce management *

Everything about e-commerce

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Machine Learning for price optimization

Level of difficultyMedium
Reading time27 min
Views5.8K

This is a translated and adopted article I wrote for the Aha'22 (30 May 2022) conference. It describes an approach to a marketplace prices optimisation. Here I've outlined some important definitions and tried to define the scopes and roles of ML, algorithms, and humans in optimal pricing. Although the article covers rather basic things, still, you can find out some new formulas and ideas, because these basics are somewhat "well-known only in a very closed clubs", and besides, the real gem found here is the detailed recipe for ML engineers how to build optimal pricing systems.

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Total votes 3: ↑3 and ↓0+3
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E-commerce Trends you can’t miss

Reading time4 min
Views1.7K

The e-commerce market in 2022 leaves entrepreneurs no choice but immediately incorporate new technologies. Today it is not enough to follow the latest trends, because you need to be two steps ahead. How to do it?

Consumer behavior has changed, especially since this pandemic. You get used to good things quickly, so online shopping and fast delivery services made us all appreciate our time and comfort.

You have to pay for everything in this life, so retailers and marketplaces have to pay for the growth of demand and profits in the field of e-commerce by regularly introducing new technologies, fighting for consumer loyalty, and rivalry in endless competition.

Here are a few of the latest e-commerce trends that cannot be missed if you want to achieve stable profits and customer growth.

All attention to CRO

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Four UX failings that e-commerce can fix with design

Reading time3 min
Views918

On average, online store users make 64 clicks before adding a product to the cart. Some clicks are useful - so-called discovery clicks that help lead to users finding a product they wish to buy, and some are useless that come as the result of poor UX. With great competition for convenience and increasingly reducing attention spans of users, each useless click reduces the number of visitors that will reach checkout.

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The architecture of a flexible e-commerce platform on the example of a marketplace

Reading time3 min
Views4.4K

When a company decides to build a marketplace, one of the most critical issues to solve is building interaction between all operational processes.

You need a system where you can manage and exchange customer, partner, and order data. Often the back-office of a marketplace consists of a complex of systems. However, we have been working with marketplaces for many years and have come to the conclusion that the integration between back-office systems should be seamless. At least between 6 fundamental parts. Thus, we have created the Scallium platform, where the business manages the processes of the marketplace.

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Is headless e-commerce right for your business?

Reading time4 min
Views1.9K
Is headless e-commerce right for your business?

Headless e-commerce is a hot topic in the media and industry events. Business owners who learn more about headless eCommerce (usually called “headless commerce”) start feeling uncomfortable, not understanding whether it is sufficiently important to implement it or not. No one wants to stay behind with technology, but retailers do not have money left for unnecessary toys either. Let's have a look for possible benefits and pitfalls.
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Total votes 3: ↑2 and ↓1+1
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Top 10 eCommerce Platforms to Boost Business Productivity in 2021

Reading time7 min
Views3.6K

An eCommerce platform empowers startups, SMEs, and large enterprises to manage multiple online business processes such as website, marketing, sales, and operations.

The top eCommerce platforms handle online business tasks efficiently, and this finally helps enterprises in expanding their productivity.

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Prestashop Alternatives in 2020: Top eCommerce Platforms

Reading time4 min
Views1.7K
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Are you looking for the best eCommerce platform for your store? Well, this is such an important and big decision as this decides the future of your business. There are various eCommerce platforms and Prestashop is also one of them.

If you are aware of Prestashop and want to switch to other options then this blog is going to help you with good alternatives. Before you jump to other eCommerce platforms, let’s have a look at the market popularity of the Prestashop. Have a look at the below-given graph by Similar Tech which shows the market popularity of the Prestashop.

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Without stretching too much time, let’s move towards the best alternatives. Let’s have a look at them:
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Total votes 3: ↑3 and ↓0+3
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Ecommerce Tech Trends 2020: Era of Immersive Technologies

Reading time7 min
Views1.3K


Technologies like AI, VR/AR, Cryptocurrency, IoT will take center stage in 2020 and also form as the backbone of tomorrow’s ecommerce tech innovation. Beyond the sales and revenue focused world of ecommerce, 2020 ecommerce tech trends will provide the capability to create new software solutions, mobile apps, and services that will lead to creating a richer and more satisfying shopping experience.
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