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A short guide to UX writing and its role in UX design

Level of difficulty Medium
Reading time 5 min
Views 131

UX writing is an essential part of UX design, which plays a huge role in providing qualitative user experience. The job of a UX writer is to compose texts for a digital product, which can be of two types: microcopy (labels, buttons, notifications and other small notes) and macrocopy (larger texts like written content on pages, instructions, information sheets). UX writing helps users easily navigate through the product, perform various tasks and get all the necessary information.

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Rating 0
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Your Name: Why it’s Important in American Sales and Marketing

Reading time 2 min
Views 353

This is one of the most important articles I’ve written. 

In this article, I’m going to dive deep into one of the largest differences between Russia and America pertaining to sales and marketing. 

1. You must use your name. 

2. You must have a personal approach. 

3. You must show that you are involved. 

4. You must show that you care about the needs and desires of the client. 

Recently, I was faced with an interesting problem. I was asked to call clients without making it personal. 

So let’s go back to when I was in America, living and working as a sales person. The company I work for, was very large, and had multiple branches around the Washington DC area. They had offices in three states. 

They put me through a sales training course. 

The biggest “take away” from the course….. 

You’re not selling the product/ 

you’re selling yourself. 

It's important to use your charisma and your genuine caring for the customer to win them over. Once they understand that you're actually trying to help them, then they will seriously consider the item you are telling them about. 

I also want to say, very clearly, that it's not a prideful approach. It should be a professional approach. You're responsible to tell the customer/ the client all the benefits of the item and how this item will help their business.

Everything above pertains to sales in America. So if you are approaching America as a sales manager this is how you should craft your approach. 

Now I've spoken to my colleague,

Kristina Pashnina and we have agreed upon some stark differences to the Russian sales climate. Here she will begin to tell you how the Russians see sales. 

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Total votes 1: ↑1 and ↓0 +1
Comments 3

Building an IT website, aimed at America and the West

Reading time 3 min
Views 618

My last article stirred up some definite comments and even questions about different things in business. I’m going to keep giving you as much information as I can so that you can continue to do business as IT professionals outside of Russia with other countries. 

How do you design a website that will be viewed in the west and appreciated by the people there?

What are the most important elements

for, America and other western markets?

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Total votes 1: ↑1 and ↓0 +1
Comments 8

Marketing your Mindset

Reading time 2 min
Views 347

Information shared below is exactly how I work with my IT professionals who are going to be participating in pre-sales to America. I tell them exactly this, and it helps prepare them to successfully sell the the United States companies.

As developers and IT companies, we must sell our software.

What can give you an edge in this very competitive market place?

Please, if you would allow me to let me explain why this is important and how this can make your company more successful. There’s a certain type of thinking that is conducive to working as a software developer. This is a very practical mindset, but it goes beyond that. If you have the mindset of direct thinking.

Here are examples:

I see the target a target and I don’t see obstacles

Вижу цель, не вижу препятствий

This is an example of the practical mindset, how is approaches the problem of development. It makes people who have this mindset, the best developers in the world.

Example of mindset:

Problem……………… find a solution………… No problem.

Notice how this looks exactly like a line of code?

This is well-known around the world in places where you would like to sell your software, the United States, Germany, Belgium, and the Middle East.

Countries where people have this mindset have the best developers.

now let’s talk about your competition:

Americans: during the center process, “find a solution” Americans are overly concerned about responsibility. This slows them down in the decision making process.

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Total votes 1: ↑0 and ↓1 -1
Comments 2

The key to Sales Conversion of an American CEO or CFO

Reading time 1 min
Views 515

i’m writing this series articles to spearhead the new marketing campaign for into the American market. I will be covering a wide range of topics that will allow us to position the company in the proper way so that is excepted as a provider of High-quality software in America.

The key to converting an American CEO or CFO is the trigger point for the American business culture. The trigger point for America is responsibility.   This means in business you must be responsible. You also look for business partners that are responsible.  

But let’s take this into the newest more powerful view that we need to have now.  

The scene from the point of you of the CFO sitting at the head of the financial controls of a large hospital conglomerate. Put yourself in the mind of the CFO. What are they concerned about?  

As an American CFO they will be very concerned about whether they are being responsible in their job and responsible to the hospital, staff, shareholders, patients and the management above them. 

And this is how we get our foot in the door in this American niche market. If we present ourselves as offering something that “May” give an answer to specific problems that they know that they have, they must give us a chance to present a Presale. The reason is because they are responsible, and if there is a solution as an American Director you must explore that solution.

It would be irresponsible to not explore a potential solution.

Then it’s a simple case to actually give value in the presale meeting and convince them that we can deliver some thing that will benefit their business and profits.

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Total votes 6: ↑0 and ↓6 -6
Comments 2

Dealing with sanctions and the other difficult question

Reading time 3 min
Views 725

In our last article we covered the anatomy of a presale meeting gone wrong. In that article we posed some questions for everyone to think about. What exactly does an American company wanting to hire a Russian custom software development company, feel about this Russian company? What are they afraid of? What are their concerns?

In the end we came up with five concerns.

1. Is the company a fly by night company, is the company a one-day company?

2. Will they be professional in supporting or developing the software that they've sold to us?

3. Will they have proper data security?

And now the two new ones that are because of the mess the world is in now...

4. Will they be able to complete the project on time? This includes proper internet access an infrastructure to support IT.

5. Where is your team located? Are you still located in Russia?

Now we're going to look at the last 2, number four and five.
However let's look at number 5 first.

Many IT companies today if they want to work with the United States or even Europe they must not have their developers located inside of Russia. Matter of fact it goes so far that if a developer is located in Russia and they're using a VPN and somehow the VPN is breached the credentials are canceled for that developer to work on the project.

It's for this reason that Russian IT companies are opening offices around the world. Let's look at Armenia as an example.

Wait a minute I have to go back for a second...... We must discuss how countries look to America Canada and Western Europe. I basically give them a score based on questions that are brought up in the mind of the American company or European company.

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Total votes 6: ↑4 and ↓2 +2
Comments 2

Blinking into Morse code

Level of difficulty Easy
Reading time 10 min
Views 1.3K

Explaining main algorithm.

For a while I’ve been thinking of writing a scientific article. I wanted it to have certain utility.

Morse code is binary: it takes only two values – either dot (short) or hyphen (long). I figured out that short (s) can stand for two-eye blinking whilst long (l) can indicate left-eye blinking. Another question emerged: how to understand when does one-symbol recording stop?

Empty space between two symbols can be presented by right-eye blinking – r. If I input singly symbol of short (dot) and long (hyphen), I will blink my right eye once to indicate the space between two symbols.

To separate independent words, one has to blink her right eye twice and get rr.

Hence, I have collected an ordered set of symbols – r, l, s, - that can be converted into a full-fledged text. Once I accomplish the transformation, I get an answer.

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Total votes 6: ↑6 and ↓0 +6
Comments 2

Q4 2022 DDoS Attacks and BGP Incidents

Reading time 7 min
Views 1.5K

Now that 2022 has come to an end, we would like to share the DDoS attack mitigation and BGP incident statistics for the fourth quarter of the year, which overall saw unprecedented levels of DDoS attack activity across all business sectors.

In 2022, DDoS attacks increased by 73.09% compared to 2021. 

Let's take a closer look at the Q4 2022 data.

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Total votes 7: ↑7 and ↓0 +7
Comments 0

Understanding the Differences Between Kafka and RabbitMQ: in Simple Terms

Reading time 7 min
Views 4.1K

Software message brokers became the standard for creating complex systems. However not all IT specialists understand how these instruments work. Pavel Malygin, Lead System Analyst at Innotech, dives into the topic of message brokers and explains how they are used.

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Total votes 3: ↑3 and ↓0 +3
Comments 2

Methodology for calculating results of a task set: taking into account its level of difficulty

Reading time 3 min
Views 2.3K

In the world of academic knowledge evaluation, objective calculation of large data presents a serious problem. Can a student studying in an Advanced Maths class and getting B-marks be evaluated equally with another student, getting B-marks in a General Maths class? Can we create a system that would take into account the level of difficulty those students face?

This article will describe a system of independent evaluation we have been using for school olympics in five subjects (Mathematics, English Language, Russian Language, Tatar Language, Social Science) for students grades 1 to 11. In each academic year we organise six qualification tournaments, with about 15,000 students from different regions of Russia. Then we select the top ten participants in each subject and each grade for their future participation in the final (seventh) tournament, where only the best of the best are chosen. It means that 550 participants compete in the final tournament, which is about 5.5% of all participants in the academic year. 

It is obvious that those multiple tournaments cannot be absolutely homogenous, and inevitably the levels of difficulty for each set of tasks vary. Therefore, it is critical for us to take into consideration those variations of difficulty and calculate the results in the most objective manner.

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Backup & Recovery Solutions from China

Reading time 9 min
Views 3.7K

There are new challenges that force IT companies to look for non-trivial approaches to solve the problems of their customers every year.  And as you know LANIT-Integration is not an exception. Our team has already managed to work with many products, but we never stop discovering new ones.

In this article I would like to provide an overview of backup and recovery software from Chinese vendors and to compare these solutions with domestic ones.

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Total votes 15: ↑15 and ↓0 +15
Comments 1

Q4 2021 DDoS attacks and BGP incidents

Reading time 6 min
Views 952

2021 was an action-packed year for Qrator Labs.

It started with the official celebration of our tenth year anniversary, continued with massive routing incidents, and ended with the infamous Meris botnet we reported back in September.

Now it is time to look at the events of the last quarter of 2021. There are interesting details in the BGP section, like the new records in route leaks and hijacking ASes, but first things first, as we start with the DDoS attacks statistics.

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Total votes 13: ↑13 and ↓0 +13
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New botnet with lots of cameras and some routers

Reading time 3 min
Views 1.8K

DDoS attacks send ripples on the ocean of the Internet, produced by creations of various sizes - botnets. Some of them feed at the top of the ocean, but there also exists a category of huge, deep water monstrosities that are rare and dangerous enough they could be seen only once in a very long time.

November 2021 we encountered, and mitigated, several attacks from a botnet, that seems to be unrelated to one described and/or well-known, like variants of Mirai, Bashlite, Hajime or Brickerbot.

Although our findings are reminiscent of Mirai, we suppose this botnet is not based purely on propagating Linux malware, but a combination of brute forcing and exploiting already patched CVEs in unpatched devices to grow the size of it. Either way, to confirm how exactly this botnet operates, we need to have a sample device to analyze, which isn’t our area of expertise.

This time, we won’t give it a name. It is not 100% clear what we are looking at, what are the exact characteristics of it, and how big this thing actually is. But there are some numbers, and where possible, we have made additional reconnaissance in order to better understand what we’re dealing with.

But let us first show you the data we’ve gathered, and leave conclusions closer to the end of this post.

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Total votes 12: ↑12 and ↓0 +12
Comments 0

IaC Development Life Cycle

Reading time 7 min
Views 1.7K

IaC Development Life Cycle

This is the translation of my speech at T-Meetup: DevOps Life Cycle.

I believe that you have heard about SDLC (Systems development life cycle). Is it possible that the same things are applicable for the IaC?

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Total votes 1: ↑1 and ↓0 +1
Comments 0

Q3 2021 DDoS attacks and BGP incidents

Reading time 7 min
Views 3.4K

The third quarter of 2021 brought a massive upheaval in the scale and intensity of DDoS attacks worldwide.

It all led to September when together with Yandex, we uncovered one of the most devastating botnets since the Mirai and named it Meris, as it was held accountable for a series of attacks with a very high RPS rate. And as those attacks were aimed all over the world, our quarterly statistics also changed.

This quarter, we've also prepared for your consideration a slice of statistics on the application layer (L7) DDoS attacks. Without further ado, let us elaborate on the details of DDoS attacks statistics and BGP incidents for Q3, 2021.

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Total votes 17: ↑17 and ↓0 +17
Comments 0

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