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The Power of Email Marketing: Engaging Customers for Business Growth

Level of difficulty Medium
Reading time 3 min
Views 923


Email marketing has emerged as a vital tool for businesses to nurture customer relationships and drive growth. In this article, we will explore the immense potential of email marketing through personal experiences and examples from renowned companies. From personalization to segmentation, retargeting, and building anticipation, discover how these strategies can elevate your email campaigns and deliver remarkable results.

The Art of Personalization in Email Marketing:
Personalization is a key aspect of successful email marketing. Take, for example, Amazon's tailored recommendations and exclusive offers. By delivering personalized content that matches customers' preferences and interests, Amazon creates a sense of exclusivity and fosters customer loyalty. In my own experience, implementing personalization in email campaigns resulted in increased open rates, click-through rates, and conversions. It's clear that customers appreciate the effort put into crafting messages specifically for them.

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Business Process Management Part 2. How to

Level of difficulty Easy
Reading time 12 min
Views 10K

This article is written in a how-to style. It is based on my personal experience and opinions, so it may omit some steps that are common in BPM practice but that I have not encountered in my work. The topic is broad, and each section deserves a separate article. Therefore, if you are interested in a specific topic, please comment, and I will prepare a more detailed description.

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Total votes 3: ↑2 and ↓1 +1
Comments 3

How to Create Effective Product Funnels with Event Tracking

Level of difficulty Medium
Reading time 8 min
Views 991

Regardless of how mature the product is, its owner will always be curious about how it performs, what the conversion rates are, and what areas for improvement there are. One of the most important tools that product owners should get access to at some point in time is an event tracking system.

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Setting Up an Experiment Environment for Data-Driven Product Development

Level of difficulty Medium
Reading time 8 min
Views 896

As a product owner, it is common to face the question of whether to proceed with option A or option B. Or, which version of the screen should be implemented to achieve better results? Making such decisions can be challenging, especially when you are under tight deadlines with limited resources. Furthermore, such decisions are made based on personal judgment or copying the approach of a competitor, which can lead to suboptimal results.

The good news is that one can avoid such pitfalls by setting up a simple experiment environment that requires relatively low effort. In this article, we will describe how you can achieve this.

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Machine Learning for price optimization

Level of difficulty Medium
Reading time 27 min
Views 5.4K

This is a translated and adopted article I wrote for the Aha'22 (30 May 2022) conference. It describes an approach to a marketplace prices optimisation. Here I've outlined some important definitions and tried to define the scopes and roles of ML, algorithms, and humans in optimal pricing. Although the article covers rather basic things, still, you can find out some new formulas and ideas, because these basics are somewhat "well-known only in a very closed clubs", and besides, the real gem found here is the detailed recipe for ML engineers how to build optimal pricing systems.

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Total votes 3: ↑3 and ↓0 +3
Comments 0

TRIZ: The Problem-Solving Methodology for Product Managers

Level of difficulty Easy
Reading time 11 min
Views 2.1K

Background

As a product manager with over a decade of experience, I'm always looking for new ways to enhance my skills and help other product managers advance in their careers. One area that many companies focus on during the job interview process is analytical and creative problem-solving. And as product managers, we encounter these types of challenges on a daily basis. It's important to stay sharp and continuously develop our problem-solving abilities. That's why I made it a habit to practice a logic puzzle every day. But I also wondered if there was a common approach to solving these puzzles. That's when I discovered TRIZ – the Theory of Inventive Problem Solving. In this article, I'll provide an overview of what TRIZ is and how it can be applied in product management. Then, I'll apply TRIZ principles to solve a series of logical puzzles, showcasing the power and effectiveness of this methodology. So whether you're an experienced product manager looking to enhance your skills or someone who enjoys a good brain teaser, read on to discover the power of TRIZ!

If you find TRIZ to be a useful tool for problem-solving and innovation, there are many resources available to help you delve deeper into the methodology. The TRIZ Journal, for example, offers enough information on TRIZ, including case studies, articles, and other resources. You can also find books and online courses that provide a more in-depth look at TRIZ and how it can be applied in different industries and contexts. So if you're interested in learning more, there are plenty of opportunities to expand your knowledge and apply TRIZ to your work.

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Total votes 2: ↑2 and ↓0 +2
Comments 13

Business process management. Part 1. Why bother?

Level of difficulty Easy
Reading time 4 min
Views 8.5K

This is the first post in a series on Business Process Management (BPM). Having worked as a business analyst and product manager in various companies ranging from middle-sized startups to big corporations, I have observed differences in approaches to business process management - from almost complete disregard to excessive attention. So, I decided to share my views on the topic, why I think BPM is important, especially when a company grows fast and switches from the startup stage to a grown company, and what approach I think might work for a company of average size without involving too much time and resources.

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Total votes 3: ↑3 and ↓0 +3
Comments 0

Networking for Programmers: How to Build Connections and Get Hired

Level of difficulty Easy
Reading time 8 min
Views 2K

As a programmer, building connections with industry professionals can help you in advancing your career. Whether you're looking for a new job or want to connect with industry professionals, networking can help you achieve your goals. In this article, we'll examine the importance of networking for programmers and share practical tips and techniques for making strong connections in the programming community.

From attending industry events to exploiting social media for developing soft skills and building a personal brand, we'll cover everything you need to know to network effectively as a programmer. So, whether you're just starting your career or looking to take it to the next level, read on to learn how to build connections and get hired through effective networking.

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Langton's ant: a mystery cellular automaton

Reading time 4 min
Views 2.4K

The life of Langton's Ant seems sad and lonely, but, as we'll soon discover, he is not ready to put up with such an outrageous situation and is trying his best to escape. American scientist Christopher Langton invented his ant back in 1986. Since then, no one has been able to explain the strange behavior of this mysterious model...

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Total votes 8: ↑8 and ↓0 +8
Comments 3

Writing The Matrix in Python

Reading time 6 min
Views 3K

Programming textbooks usually do not indulge us with variety of examples. In most manuals, exercises are similar to each other and not particularly interesting: create another address book, draw a circle using turtle, develop a website for a store selling some kind of "necessary" advertising nonsense. Too far from the authentic imitation of "The Matrix". Although…

How about taking over the control and starting to invent exercises yourself?

Would you like to write your own personal little "Matrix"? Of course, not the one with skyscrapers, stylish phones of the time, and the ubiquitous invincible Agent Smiths. We will need a couple of more months of learning for that. But any beginner programmer can write a model of the cult splash screensaver with the green streams of digits flowing down the screen. Let's try to creat it in the "great and mighty" Python.

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Total votes 11: ↑10 and ↓1 +9
Comments 0

Listicles — a simple technique for benchmarking your value proposition against alternatives

Level of difficulty Medium
Reading time 5 min
Views 763

I believe listicles have a huge potential for testing demand hypotheses. Have you tried using listicles for your demand validation? If so - let us know in the comments how this worked for you.

Do you know these "Top N something something" kind of articles? Like:
- 5 best GPS vehicle trackers
- The 14 hair growth products that actually work
- Top 10 Best CRM Software Tools in 2023
They are often referred to as "listicles" - articles presented in the form of a list.

I love them - they make picking a new phone, a movie to watch, an app to install much easier. I also use them at work all the time while looking for solutions to everyday challenges.

So what if we use one of them to benchmark our product against the best available alternatives?

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Total votes 4: ↑4 and ↓0 +4
Comments 1

E-commerce Trends you can’t miss

Reading time 4 min
Views 1.7K

The e-commerce market in 2022 leaves entrepreneurs no choice but immediately incorporate new technologies. Today it is not enough to follow the latest trends, because you need to be two steps ahead. How to do it?

Consumer behavior has changed, especially since this pandemic. You get used to good things quickly, so online shopping and fast delivery services made us all appreciate our time and comfort.

You have to pay for everything in this life, so retailers and marketplaces have to pay for the growth of demand and profits in the field of e-commerce by regularly introducing new technologies, fighting for consumer loyalty, and rivalry in endless competition.

Here are a few of the latest e-commerce trends that cannot be missed if you want to achieve stable profits and customer growth.

All attention to CRO

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Python Junior Plus, or the beginner's Roadmap to becoming a Python programmer

Reading time 8 min
Views 6.7K

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Hello! My name is Mikhail Emelyanov, I am embedded software engineer, and I was inspired to write this little roadmap on the capabilities of Python language by a certain commonality among the existing Python tutorials found on the web.


The usual suggestions to study, say, “Algorithms and Data Structures” or “Databases” are especially jarring. You can spend years studying these topics, and even after decades you'd still be able to find something you didn't know yet even without ever venturing outside the scope of Algorithms!


Using video game analogies, we can say that novice programmers often stand on the shore of the lake of boiling lava with an island with the ever-coveted jobs in the center, while the islands in between, which you have to jump on, gradually increasing your skills in successive mini-quests, are either missing, or arranged haphazardly, or their fairly smooth sequence breaks off, never having managed to get you any farther from the shore. Let's try to build a path of hint islands, a number of which, although not without effort, will finally allow us to reach our goal.

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Comments 3

Startup story — how we pivoted mobile apps and business from «beauty Uber» to «beauty coworking»

Reading time 9 min
Views 1.5K

Hi everyone! My name is Dmitrii Konstantinov and this is a personal story of experience and growth in a cozy startup. How we made a business pivot and adapted the server and mobile apps for it. What challenges did we face and how did we solve them.

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Total votes 7: ↑7 and ↓0 +7
Comments 2